Dry Case

The Client

Dry Case provides the world’s outdoor enthusiasts with epic waterproof products that work as hard as they play.

The Challenge

Dry Case contacted us for help switching their website’s shopping cart platform and improving a clunky and outdated user experience. We converted their website to a more robust platform and built a custom WordPress backend to simplify daily activities and maintenance. This combination gave them a solid foundation to grow their online business.

The Results

With their new user-friendly eCommerce site, Dry-Case saw a 50% increase in mobile users as well as a 50% increase in conversion rate. Along with an improved user experience, Tayloe/Gray also helped Dry Case improve their internal processes, which improved efficiency and lead to more sales.

50% Increase in Mobile Users 50% Increase in Conversion Rate

Client Snapshot

Custom Web Development
Brand Development
Brand Strategy
Logo Design
Strategic Planning


When we were approached by Dry Case with the opportunity to brand their new product line, we jumped on it! The product line was branded to maintain consistency and allow for consumer product recognition.


Our photography and design team put their heads together and produced fresh product photography and lifestyle shots that were later incorporated into product packaging.


Our team of designers and developers converted their website to MIVA for eCommerce and built a custom WordPress platform to simplify daily activities and maintenance.

The latest website update has been a tremendous success. We have already seen increased conversion rates and we couldn’t be more thrilled. Working with TG has been a great experience and we look forward to working with them on future projects.

Corey Heim, COO, Dry Case

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