Northeast Bank

The Client

When Northeast Bank was ready to expand their presence in the SBA lending market, they sought a marketing partner with experience and knowledge of the space. With a strong history of helping banking clients market their SBA lending capabilities, T/G was an ideal fit to help accelerate Northeast Bank’s SBA loan growth.

The Challenge

The overall goal for the T/G and Northeast Bank teams was to expand awareness of Northeast Bank as a key player in the SBA lending marketplace. With a focus on the hospitality vertical, the team formulated a strategy to leverage Northeast Bank’s deep knowledge and experience in lending for hotels nationwide, helping to drive traffic and leads for the sales team, while also supporting the customer experience. The T/G team helped to build strategies for marketing automation using the Pardot platform, along with enhanced web presence to build a new, fresh brand look and feel to support the refreshed messaging.

The Results

Our team worked with the client team to build a master strategy in a phased approach, looking at short term and long term growth opportunities, as well as generate awareness amongst targeted hotel audiences. We helped elevate Northeast Bank's brand, using a more creative approach to their print materials. We applied this creative approach to all sectors of SBA lending division - from trade show booth and collateral to an individual SBA lending website set to launch later this year.

Client Snapshot

Strategic Planning icon Strategic Planning
Marketing Blueprint icon Marketing Blueprint
Custom Web Development icon Custom Web Development
Print Collateral icon Print Collateral
Pay-Per-Click icon Pay-Per-Click
Videography icon Videography
Print Advertising icon Print Advertising
Social Media icon Social Media
Events icon Events
Email icon Email
Brand Development icon Brand Development

Design

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ATM Wrap

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SBA Term Sheet Checklist

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AAHOA Flyers

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Custom Icon Designs

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SBA Lending Booth

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Mortgage Kiosk Display Ad

Technology

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Marketing

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Email Campaigns

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Social Marketing and Positioning

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AAHOA Board Invitation

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