Google’s Mobilegeddon: Is Your Website Ready?

Is Your Website Fully Responsive?

Today is the deadline to ensure mobile search users can quickly discover your website. If your current website is not fully responsive to operate on mobile devices, you may drop position within Google’s search engine. A fully responsive website provides users an optimal viewing experience, no matter the device used to view it. This news follows Google’s announcement to expand the use of mobile-friendliness as a ranking signal, ultimately providing users more relevant, high quality search results optimized for their handheld devices.

Google’s algorithm change is in direct response to the behavioral patterns of search users. As more people use mobile devices to access the Internet, Google has decided to adapt to these changes to help users find more mobile-friendly content. In light of this important announcement, we would like to clear up any misconceptions surrounding the update:

Only Mobile Search Results Are Affected

If Google users search from a desktop or laptop, your website will rank as it currently stands, despite website responsiveness. This update only affects users searching from their mobile devices, to help connect them with sites designed for their devices.

It’s Not Okay to Ignore this Update

Google’s decision to implement this new ranking factor reflects a shift within the industry from desktop and laptop use, to mobile and tablet use.  If you decide to ignore the push for mobile responsiveness, your website is sure to experience a drop in traffic.

You Still Have Time to Get Fully Responsive

At TG, we specialize in fully responsive web design. If you need to change the design and layout of your website so that it adapts to wide range of viewing devices, we are here to help.