A recent study by The Demand Institute found that saving energy is a top priority among 71% of Americans. Tax credits for energy saving devices and methods have also had a positive effect in driving purchases. The study also found that smart home technology (digital thermostats, energy use monitors, etc) is also picking up momentum. However, a survey done by The Harris Poll found that nearly two-thirds of consumers don’t know much about smart home technology. TG can help educate consumers with a great advertising campaign.
Now is a prime time for heating and cooling contractors, solar energy companies, and manufacturers to develop a strategic marketing campaign to reach these consumers while the demand and interest is high.
Tayloe Gray can help you put together a cost-efficient plan that will give you a good return on your investment, using digital advertising, search engine optimization, mobile phone advertising, and traditional TV and radio to drive customers to your business.