“Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” -Winston Churchill
We’ve all had to relearn what normal is for now. We’ve had to make changes. People are adjusting, and while we adjust, we’re all improvising.
For retailers who are operating as “pick-up” locations right now, we are providing a service that will make sales go quicker and easier, allowing your customers to “walk through” your business in a virtual 3-D model.
Tayloe/Gray can create a 3-D Virtual Reality model with high-quality images. Below is an example model of Bike Cycles. These models are accessible by any web browser window (even on one’s phone). By directing your customers to this model, they can walk through your retail location at their leisure, see your offerings, and create their own shopping list. We can embed information in the model for your customers as well; ways to reach you, links to information about your products or your business. The 3-D scans can be done after your normal operating hours so we can capture the model with the least inconvenience.
Hindsight is 20/20 eCommerce
Some retailers were more prepared for this type of emergency. A good eCommerce site provides a portal for your customers to easily connect to your brand and your merchandise. However, eCommerce sites are not created overnight. Good ones take time.
(It is, by the way, something we do rather well. Email us; if you’d like to talk about creating one.)
For many of our friends in retail, there have been two choices: Close up and wait this out, or move to some kind of drive-up service. Neither choice is ideal. Many stores have customers waiting outside while the store representative goes to retrieve the order. This removes “impulse buy” items from consideration, and makes choosing a particular item out of a variety of similar products quite challenging. Many consumers need to wander through a store to find all the items they would otherwise purchase.
An added worry is if customers find it cumbersome to order from a local retailer, they will go to Amazon. If they become accustomed to online shopping and free shipping, they may not come back to brick-and-mortar stores when this crisis has ended.
Why a Virtual 3-D Model?
This service package is designed to help local retailers provide a more informed shopping experience for their customers during the current crisis. Our 3-D models provide an immersive experience, so your customers can “walk” through your store, and browse your shelves at their own pace. The model is accessible from any device with a web browser.
Customers will have the ability to view your store and the products in it with an immersive experience that will allow them to select their purchases with minimal help from the staff.
The Matterport service that Tayloe/Gray is offering is aimed specifically towards local retail stores during the COVID-19 Pandemic in the Wilmington area. Our goal is to help implement a solution that local businesses can use for their marketing endeavors during a vulnerable economic time.
- T/G will offer free hosting during the COVID-19 Crisis.
- Models can be integrated into Google Maps Street View for a small fee.
- We can put information, links and more into your model to help customers navigate the model. This package includes consultation and collaboration time to make your model informative, attractive, and useful.
We have another blog post on steps business owners can take to keep their customers informed: Read it right here.
Interested in learning more? Please fill out a Contact Form.
Have questions about the capabilities of our 3-D models? Email Us.
Want to talk about your options? Call Us