Google Ads vs Facebook Ads

Google Ads versus Facebook Ads: Which is right for your business?

Google Ads or Facebook Ads?

Here’s what you need to know:

As a business owner, you know that advertising is essential to driving awareness and sales. Trying to choose the right ad platform for your business among the many options available can be tough. In this blog post, we’ll compare Google Ads and Facebook Ads side-by-side to help you make a more informed decision.

Google Ads

Audience Size & Search Intent

Google Ads reaches a wider audience. With over 3 billion searches per day, there’s a good chance that your target audience is using Google to find the products or services that you offer.


Google Ads is more affordable than you might think. You can set a daily budget and bid amount that you’re comfortable with, so you never have to worry about overspending.


Google Ads is flexible. You can adjust your campaigns at any time to ensure that you’re getting the most bang for your buck.


Google Ads integrates with other platforms. If you’re already using Google Analytics, you’ll be able to track your ads campaigns in one place for easy analysis.

Cost Per Click

You only pay when someone clicks on your ad. This means that you’re only paying for results, which is a huge plus!

Find the Google Ads Homepage here.

Facebook Ads

Audience Targeting

Facebook Ads allows you to target a specific audience. With over 2 billion active users, Facebook has a wealth of data that you can use to target your ads specifically to the people who are most likely to convert.


Facebook Ads are relatively affordable. Like Google Ads, you can set a budget that you’re comfortable with to ensure that you don’t overspend.

A Visual Experience

Facebook Ads are visual. People are more likely to engage with an ad if it contains images or videos, making Facebook an ideal platform for promoting visual content like infographics or product videos.

Easy Split Testing

Facebook Ads allows you to A/B test your ads easily. This means that you can try out different versions of your ad before settling on a final design, ensuring that your ad is as effective as possible.

Cost Per Result

You only pay when someone clicks on your ad or takes an action that you’ve specified (such as signing up for a newsletter). This makes Facebook Ads a cost-effective way to drive results.

Find the Facebook Ads home here.


So, which platform should you choose? Ultimately, the answer comes down to what’s best for your business and your budget. If reach is important to you, and you’re looking for an affordable way to drive results, then Google is probably the best choice. However, if targeting is important to you, and you want to create visually-appealing ads, then Facebook may be the better option. Whichever platform you choose, make sure that you’re prepared to invest time and money into creating high-quality ads that drive results. 

Still undecided about whether or not Google Ads or Facebook Ads are the right fit for your business? Don’t worry. Tayloe/Gray has the experience and expertise to help you make that decision and create a successful ad campaign that meets your unique needs. Contact us today to get started!