Marketing Blueprint

A 12-month marketing plan that actually works.

A Marketing Blueprint connects your business goals to a clear, research-backed marketing strategy — so you know where to focus, who to reach, what to do, what to spend, and how to measure success.

  • Fixed fee, $7,500–$15,000 — credited back if we run the plan
  • Delivered in 4–6 weeks, eight research pillars every time
  • Yours to keep and run with, agency or no agency

Built for your business.

See how a Marketing Blueprint turns growth goals into a clear, actionable marketing strategy.

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Our clients say it best.

Hear how our Marketing Blueprint strategy focuses on your business, setting you up for success.

From business goals to marketing action.

Every Marketing Blueprint is built specifically around the business behind it.

01 Strategic Overview
The Opportunity Ahead

We identify the market context, growth opportunity and strategic priorities that should shape your marketing plan.

02 Targets
Business Goals & Growth Targets

We get specific about what growth means — from revenue and profitability to product mix, account targets and average order value.

03 Where We Play
The Market Landscape

We examine your primary and expansion markets, industry trends, competitors, seasonality, market gaps and opportunities.

04 Who We're Reaching
The Audience You Need to Win

We define your priority audiences, what drives their decisions, what problems they're trying to solve and what they need to hear from you.

05 Positioning
How You Capture Market Share

We identify the positioning, differentiators, competitive advantages and messaging that give customers a reason to choose you.

06 The Buyer Journey
The Customer Acquisition Framework

We map how customers move from awareness to consideration, conversion and loyalty — and identify the opportunities to improve that journey.

07 Execution
Your Go-To-Market Plan

We turn strategy into action with the right mix of channels, campaigns, content, lead generation, partnerships and sales support.

08 Measurement
How Success Will Be Measured

We define the business and marketing KPIs that matter, from revenue and pipeline development to leads, conversion rates and acquisition costs.

09 Budget
The Investment Strategy

We show where your marketing dollars should go, why they should go there and how investment can scale as results develop.

10 Timeline
The Roadmap

We organize the strategy into a clear implementation plan, so your team knows what happens first, what comes next and how the pieces work together.

The result: a marketing strategy built around how your business actually grows.

Our research is AI-accelerated. Every finding is reviewed, challenged, and interpreted by our strategists before it reaches you. The speed is machine. The judgment is not.

Tayloe/Gray was an incredible partner on this transaction. Beautiful design, flawless execution, and lovely people. A premier partner for your most complex projects. Crane Co. & Crane NXT
Blueprints have shaped work for
Mickey Truck Bodies MegaCorp Logistics Crane NXT NHRMC ValSource
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Investment

Your investment.

$7,500–$15,000

One fixed fee, 4–6 weeks, scoped up front. No hourly billing, no change orders. The full amount credits toward your first retainer if you go on to run the plan with us.

Get a Scoped Quote
What moves the number
Audiences & personas One buyer or six
Competitive set Regional or national
Brands & product lines Single or portfolio
Verticals served One market or many
Primary research Interviews add scope

Before you ask.

Do I have to hire you to run the plan?

No. The Blueprint is a standalone deliverable and it's yours — take it in-house, hand it to another agency, or run it yourself. We'd obviously like to run it with you, which is why the fee credits back if you do.

We already have a marketing team. Is this redundant?

Usually the opposite. Internal teams know the business better than we ever will — what they rarely have is time for six weeks of competitive and audience research. The Blueprint gives them the evidence to defend a budget internally.

How much of our time does this take?

A kickoff workshop, a handful of stakeholder interviews, and one review session. Call it six to eight hours across the engagement for your team.

See a real Blueprint and talk to an expert.

We'll show you a sample from a comparable company, plus a scoped quote for yours.

  1. 01 A 20-minute demo
  2. 02 Fixed quote in writing before anything starts
Request a demo.

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