A 12-month marketing plan that actually works.
A Marketing Blueprint connects your business goals to a clear, research-backed marketing strategy — so you know where to focus, who to reach, what to do, what to spend, and how to measure success.
- Fixed fee, $7,500–$15,000 — credited back if we run the plan
- Delivered in 4–6 weeks, eight research pillars every time
- Yours to keep and run with, agency or no agency
Built for your business.
See how a Marketing Blueprint turns growth goals into a clear, actionable marketing strategy.
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Our clients say it best.
Hear how our Marketing Blueprint strategy focuses on your business, setting you up for success.
From business goals to marketing action.
Every Marketing Blueprint is built specifically around the business behind it.
We identify the market context, growth opportunity and strategic priorities that should shape your marketing plan.
We get specific about what growth means — from revenue and profitability to product mix, account targets and average order value.
We examine your primary and expansion markets, industry trends, competitors, seasonality, market gaps and opportunities.
We define your priority audiences, what drives their decisions, what problems they're trying to solve and what they need to hear from you.
We identify the positioning, differentiators, competitive advantages and messaging that give customers a reason to choose you.
We map how customers move from awareness to consideration, conversion and loyalty — and identify the opportunities to improve that journey.
We turn strategy into action with the right mix of channels, campaigns, content, lead generation, partnerships and sales support.
We define the business and marketing KPIs that matter, from revenue and pipeline development to leads, conversion rates and acquisition costs.
We show where your marketing dollars should go, why they should go there and how investment can scale as results develop.
We organize the strategy into a clear implementation plan, so your team knows what happens first, what comes next and how the pieces work together.
The result: a marketing strategy built around how your business actually grows.
Our research is AI-accelerated. Every finding is reviewed, challenged, and interpreted by our strategists before it reaches you. The speed is machine. The judgment is not.
Tayloe/Gray was an incredible partner on this transaction. Beautiful design, flawless execution, and lovely people. A premier partner for your most complex projects. Crane Co. & Crane NXT
Your investment.
One fixed fee, 4–6 weeks, scoped up front. No hourly billing, no change orders. The full amount credits toward your first retainer if you go on to run the plan with us.
Before you ask.
No. The Blueprint is a standalone deliverable and it's yours — take it in-house, hand it to another agency, or run it yourself. We'd obviously like to run it with you, which is why the fee credits back if you do.
Usually the opposite. Internal teams know the business better than we ever will — what they rarely have is time for six weeks of competitive and audience research. The Blueprint gives them the evidence to defend a budget internally.
A kickoff workshop, a handful of stakeholder interviews, and one review session. Call it six to eight hours across the engagement for your team.
See a real Blueprint and talk to an expert.
We'll show you a sample from a comparable company, plus a scoped quote for yours.
- 01 A 20-minute demo
- 02 Fixed quote in writing before anything starts
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