The Client
The Alpine Resort was purchased in 2021 from the family that built and maintained it for a century. A beloved and historic getaway and golf course on Wisconsin's Green Bay Peninsula, the Alpine is developing a luxurious vacation destination for the next century.
The Challenge
After purchasing the property, the Alpine ownership recognized the need to renovate the property as well as overhauling the brand, website and marketing. With a rich history, the task was to build something that was both modern and classical, reflecting the iconic beauty of the resort while updating the image across all media, and creating a user experience that mirrors the luxurious nature of the resort itself.