Crane Company

The Client

Highly engineered industrial products. Crane Company is a leading manufacturer of industrial products including Aerospace & Electronics, Process Flow Technologies, and Engineered Materials.

The Challenge

Crane Company enlisted Tayloe/Gray to revamp its website, with the primary objective of modernizing its appearance and feel. One of the key challenges was to develop a design that seamlessly connected the user experience to Crane's Investor Relations portal. Additionally, the new site needed to strongly reflect the company's rich history, values, business segments, and service to others.

T/G worked closely with Crane Company to understand their goals and needs. We conducted extensive research and analysis to identify the most effective design and content strategies.

The Results

Crane Company's new website has been successfully transformed into a modern and user-friendly platform. The site reflects the company's rich history and values while providing an intuitive user experience to its Investor Relations portal. Overall, the new website is a beautiful representation of Crane Company's brand and offers users an easy-to-navigate experience.

Client Snapshot

Brand Identity & Visuals icon Brand Identity & Visuals
Custom Web Development icon Custom Web Development
Brand Strategy & Development icon Brand Strategy & Development


With an intentional focus on delivering a seamless user experience, Crane Company's new website boasts a balanced design and development approach optimized for both desktop and mobile devices. The streamlined architecture and navigation, coupled with clear calls to action, make for an intuitive user journey. The site also features a subtle motion layer that highlights key imagery, iconography, and content without detracting from the overall experience.

Behind the scenes, the site is powered by a curated WordPress backend that provides easy and flexible content management. This allows for efficient updates and additions to the site down the line.

T/G worked collaboratively with Q4, Crane Company’s technical management company, to develop a seamless Investors Relations portal that matched the look, feel, and functionality of the main site. Crane Company's new website sets a high standard for highly engineered industrial products — check it out at

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Reimagining the Crane Company website was a thrilling challenge that T/G’s design team was eager to tackle. We approached the project with a focus on modernization and
innovation, working closely with the client to establish a new visual identity that would take their established brand to the next level.

Our team collaborated creatively to incorporate new visual elements, color treatments, and updated font styling that would resonate with the client's target audience. Through careful planning and execution, we were able to deliver a sleek and dynamic website that visually reinforced Crane Company's core values of innovation and effectiveness.

The final result was a visually stunning website that exceeded both T/G’s and the client's expectations. The revamped website is not only visually appealing, but also functional and user-friendly, providing an exceptional user experience for visitors. Overall, the project was a testament to our agency's ability to effectively reimagine and elevate a well-established brand.

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Tayloe/Gray was an incredible partner on this transaction. Beautiful design, flawless execution, and lovely people. A premier partner for your most complex projects. Thank you T/G team!

Ann Vinci, Chief Information Officer at Crane Company

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