Highly engineered industrial products. Crane Company is a leading manufacturer of industrial products including Aerospace & Electronics, Process Flow Technologies, and Engineered Materials.
Crane Company enlisted Tayloe/Gray to revamp its website, with the primary objective of modernizing its appearance and feel. One of the key challenges was to develop a design that seamlessly connected the user experience to Crane's Investor Relations portal. Additionally, the new site needed to strongly reflect the company's rich history, values, business segments, and service to others.
T/G worked closely with Crane Company to understand their goals and needs. We conducted extensive research and analysis to identify the most effective design and content strategies.