eFlushmate

The Client

eFlushmate is the e-commerce division of an innovative manufacturer specializing in pressure-assisted toilets and toilet parts. With over 35 years of experience, eFlushmate has established itself as a leader in the industry, supplying top-quality products to both B2B and B2C markets. Their commitment to pioneering design and product reliability has made them a preferred supplier for toilet manufacturers worldwide.

The Challenge

The existing e-commerce site for eFlushmate was outdated, with a poor user experience (UX) and backend functionality that was neither robust nor user-friendly. The challenge was overhauling the site from a consumer's perspective, incorporating features that would increase conversions and credibility. This included updating the site’s look and logo, enhancing backend functionality for better marketing results, and simplifying the user experience to boost engagement and sales.

The Results

The Tayloe/Gray team began by conducting an in-depth analysis of eFlushmate’s needs, focusing on key features like SEO optimization, improved UX, and enhanced site functionality. We redesigned the e-commerce website, creating a more consistent and intuitive navigation system, implementing bundling options for products, and streamlining the checkout process.

Additionally, the site’s logo and brand visuals were updated to better reflect eFlushmate’s innovative spirit. We also integrated third-party tools for customer reviews, expanded payment options, and newsletter signups. The product pages were upgraded to include video capabilities, and a download section was added for user manuals and guides, further enhancing the overall user experience.

See the results at eflushmate.com.

36%
Remove From Cart Decreased
27%
Purchases Increased

Client Snapshot

Brand Identity & Visuals
Custom Web Development
eCommerce

Branding

As we built a new website we had the opportunity to update the logo to match the new look and feel of the new site.

Design

The redesigned eFlushmate e-commerce website prioritizes user experience (UX) and search engine optimization (SEO) to create an intuitive, easy-to-navigate platform that drives organic traffic and boosts conversions. Alongside the site’s structural improvements, the eFlushmate logo was refreshed to reflect the brand’s modern and innovative identity, ensuring consistent visual appeal across all digital and print media.

Technology

Tayloe/Gray implemented significant technological enhancements to the eFlushmate website, including a simplified checkout process that reduces cart abandonment and increases sales. We integrated tools for customer reviews, expanded payment options, and newsletter signups to enhance functionality. The site also features video capabilities on product pages and download sections for user manuals, along with advanced search filters and comprehensive SEO optimization to ensure a seamless and effective user experience.

View the Site
One of the most significant improvements was the enhancement of the customer experience. The team at Tayloe/Gray ensured that the site was not only beautiful but also highly functional and user-friendly. This focus on usability paid off: after the new site launch, we saw an increase in both customer purchases and organic traffic.
Michael Gembarski - Senior Product Line Manager

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