The Challenge

When HS Brands was experiencing growth and strategic change internally, they approached Tayloe/Gray to assist in a fresh look at their brand and marketing. We began with a comprehensive Marketing Blueprint, diving into everything from overarching brand structure to target verticals and initiatives to reach them.

After implementing a new brand look and feel, including a new logo and color palette, Tayloe/Gray created a custom website to speak to HS Brand customers. The website speaks to a B2B audience, while also remaining a hub for Mystery Shoppers on a daily basis. Using the new website, Tayloe/Gray and HS Brands are partnering to create digital marketing campaigns to drive lead generation and brand awareness using Paid Search, LinkedIn, and SEO tactics.