HS Brands

The Client

HS Brands International is the Leading Mystery Shopping, Loss Prevention & Compliance Measurement Solution Provider operating worldwide.

The Challenge

When HS Brands was experiencing growth and strategic change internally, they approached Tayloe/Gray to assist in a fresh look at their brand and marketing. We began with a comprehensive Marketing Blueprint, diving into everything from overarching brand structure to target verticals and initiatives to reach them.

After implementing a new brand look and feel, including a new logo and color palette, Tayloe/Gray created a custom website to speak to HS Brand customers. The website speaks to a B2B audience, while also remaining a hub for Mystery Shoppers on a daily basis. Using the new website, Tayloe/Gray and HS Brands are partnering to create digital marketing campaigns to drive lead generation and brand awareness using Paid Search, LinkedIn, and SEO tactics.

The Results

The Tayloe/Gray team worked hand in hand with the team at HS Brands to explore naming options and design a new logo and brand standards that encompassed all of their service lines. From there, we designed a new website with content organization and a fresh user experience, and mapped out digital marketing strategies to drive new leads for their sales team.

Client Snapshot

Marketing Blueprint icon Marketing Blueprint
Brand Strategy icon Brand Strategy
Brand Development icon Brand Development
Identity icon Identity
Logo Design icon Logo Design
Custom Web Development icon Custom Web Development
Pay-Per-Click icon Pay-Per-Click
Positioning icon Positioning
Strategic Planning icon Strategic Planning

Branding

Our team partnered with the team at HS Brands to explore naming options. We were able to design a new logo, along with a new brand look that encompassed all of services offered by HS Brands.

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Technology

The updated HS Brands website serves as a B2B marketing tool as well as a hub for Mystery Shoppers.

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Marketing

Tayloe/Gray and HS Brands partnered to create digital marketing campaigns to drive lead generation and brand awareness using Paid Search, LinkedIn, and SEO tactics.

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