Kampgrounds of America (KOA) has been helping family and friends enjoy the great outdoors near and far from their home for more than 50 years. Tayloe/Gray and KOA have had a long-standing partnership.
KOA did not have a unified, on-brand, digital display system. Each campground had their own photo gallery or off-brand presentation that varied in content and messaging. KOA wanted to develop a way to give campgrounds the ability to add their own content, but be able to control the look and feel to match KOA brand standards, as well as be able to push specific corporate initiatives. It was key that the system was easy to use and web based to ensure maximum integration.