KOA Campcast

The Client

Kampgrounds of America (KOA) has been helping family and friends enjoy the great outdoors near and far from their home for more than 50 years. Tayloe/Gray and KOA have had a long-standing partnership.

The Challenge

KOA did not have a unified, on-brand, digital display system. Each campground had their own photo gallery or off-brand presentation that varied in content and messaging. KOA wanted to develop a way to give campgrounds the ability to add their own content, but be able to control the look and feel to match KOA brand standards, as well as be able to push specific corporate initiatives. It was key that the system was easy to use and web based to ensure maximum integration.

The Results

Tayloe/Gray developed Campcast, a digital marketing software that features CMS integration, which is now used in over 120 campgrounds across the US. The KOA managers, owners, and staff are now able to post announcements, messages and event news, notify their guests of important information, and share campground photos. Campcast also features nearby attractions and displays local weather, to help inform guests as they plan their stay. Corporate announcements and promotions are featured as well.

Client Snapshot

Videography & Animation icon Videography & Animation
Print Collateral icon Print Collateral
Photography icon Photography
Software Development icon Software Development
Custom Web Development icon Custom Web Development
Brand Identity & Visuals icon Brand Identity & Visuals

Design

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Campcast Info Brochures

Marketing

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Digital Marketing Board Campaign

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Digital Marketing Board FB/Email Campaign

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Digital Marketing Board Campaign

Tayloe/Gray’s work is outstanding. Year after year, they have delivered strategic marketing programs that have positioned our franchises among the top performing campgrounds in the KOA system. The TG team has become a huge asset to our business.

Joel Tomaselli, Owner, Wilmington and New Bern Kampgrounds of America

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