The Client

For over 35 years, Markraft Cabinets has delivered results that ‘wow’ homeowners, builders, and contractors. Specializing in custom cabinet and countertop design plus installation, the team at Markraft is the best in the kitchen and bath business – featuring four locations throughout the Southeast.

The Challenge

Ready for a digital remodel and a fresh set of new leads, Markraft Cabinets decided to reconnect with their original development agency partners - Tayloe/Gray. Our strategic team listened, analyzed, and collaborated to build a new Marketing Blueprint customized for Markraft’s corporate objectives, including a refreshed website, digital advertising campaign, and social media marketing plan.

The Results

As Markraft’s agency of record, we creatively designed and swiftly delivered a refreshed new website for Markraft Cabinets – built to meet their evolved goals and better funnel potential leads and builder partnerships. Included with web development and design, our team launched and continues to manage B2B and B2C digital ad assets, as well as Markraft’s social media presence across Facebook, Instagram, LinkedIn, and Google My Business.

835+ QUALIFIED LEADS GENERATED 57,182+ NEW SITE VISITS

Client Snapshot

Marketing Blueprint icon Marketing Blueprint
Brand Strategy & Development icon Brand Strategy & Development
Brand Identity & Visuals icon Brand Identity & Visuals
Custom Web Development icon Custom Web Development
Print Collateral icon Print Collateral
Traditional Advertising icon Traditional Advertising
Digital Advertising icon Digital Advertising
Videography & Animation icon Videography & Animation

Technology

Out with the old, in with the new. Our UI/UX web design and development pros created a custom site for Markraft – including dynamic features, refreshed content, and a much-improved user experience tailored for homeowners and builder partners. The new website is inspiring, modern, and better reflects the 'wow' results Markraft proudly delivers.

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Custom Built Website

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Custom Built Website

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Custom Built Website

Marketing

For Markraft, lead generation is serious business. Our digital marketing specialists immediately launched a campaign with Hubspot – creating custom landing pages and advertisements built for homeowners and contractors in Markraft's target areas. Digital marketing efforts also included social media takeover, and strategic B2B + B2C Google, Facebook, and LinkedIn campaigns.

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Lead Generation

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Social Media

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Print Advertising

Design

Markraft is known for beautifully handcrafted, custom-designed kitchens and baths. Our creative team delivered digital assets that showcase that fact. With new photography and a complete "do-it-yourself" video series, Markraft's team is now fully equipped to attract, guide, and support homeowners and builder partners – today and into the future.

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Video Resources

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Tayloe/Gray Photography

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Tayloe/Gray Photography

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Tayloe/Gray Photography

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Tayloe/Gray Photography

Due to the virtuosity, creativity, and meticulous work of the Tayloe Gray team, we now have a modernized website that is sophisticated, refreshed, and engaging. They were able to take our mission and objectives to create a new type of web presence for Markraft that far exceeded our expectations. We enjoy collaborating and working with the designers and developers of Tayloe Gray and look forward to a long-standing partnership.

Cee Edwards, Markraft Cabinets President

Wanna Work With Us?

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