When Motonation was created it was based on a philosophy of doing as many things differently from its competitors as possible. "When racing you will never pass anyone by following them, you have to be creative and bold by selecting lines that the others have not used." As a trusted wholesaler, with exclusive distribution rights for a number of racing apparel brands, and a high-quality in-house apparel line, Motonation provides motor sport equipment to retailers and direct-to-consumers. With life and limb on the line, their customers need to know they are buying authentic products from a company they trust.
With a solid base as a wholesale supplier selling B2B, Motonation wished to increase their footprint by selling directly to customers. Their eCommerce platform was very old and outdated, and the store was buried in the site, making it hard for customers to find products and make an online order. Motonation needed a modern website that would handle both B2B and B2C sales from the same platform. They also wanted modern integrations with shipping platforms, taxes calculations, and inventory systems to better serve all their customers.