Sanctum 1791

The Client

Sanctum 1791 is an exclusive guntry club in North Carolina, established to provide an unparalleled sport shooting experience. Sanctum 1791 combines a state-of-the-art shooting facility with a warm, welcoming environment. Sanctum 1791 offers members access to world-class ranges, professional training, and premium social amenities, ensuring an exceptional experience for novices and seasoned shooters.

The Challenge

Sanctum 1791 came to us in November 2023 with an ambitious vision but only the beginnings of a concept. They needed full branding and identity development, a strategic digital presence, and a marketing campaign to build anticipation and encourage pre-registration for membership before the facility’s completion. This required a multifaceted approach, from crafting brand visuals and establishing a tone that resonated with their target audience, to launching a robust digital marketing campaign that built community and drove engagement. The year-long project also needed to position Sanctum as accessible and welcoming while maintaining an elite feel of a high-end guntry club.

The Results

Through a collaborative effort over the past year, we successfully launched Sanctum 1791 with a comprehensive branding and marketing strategy to establish them as a leading guntry club in North Carolina. The project included a cohesive brand identity, a full suite of collateral, a dynamic website, and an integrated digital marketing campaign that reached a broad audience and built a loyal following across all channels, even before the club’s official grand opening. Our cohesive blend of branding and strategic tactics firmly positions Sanctum 1791 as a top-tier destination for sport shooting enthusiasts.

5000+

Unique Website Visits

2000+

Pre Registration Leads

Client Snapshot

Custom Web Development

Photography

Brand Identity & Visuals

Digital Marketing

Brand Strategy & Development

Social Media Management

Print Collateral

Traditional Advertising

Email Marketing

Branding

2024 Davey Award Winner, Silver Brand Identity

Our team developed a complete branding package for Sanctum 1791, building the brand from the ground up to align with its values of patriotism, community, and high-quality experiences. This package included: Logo & Visual Identity, Collateral Suite, Merchandise Concepts to Production.

Technology

To support the Sanctum 1791 brand and pre-registration efforts, we developed a custom website that reflects the brand’s commitment to quality and attention to detail. Key aspects included:

Full Website Design & Development, SEO Optimization & Custom Copywriting and Customized User Experience Design. The website structure is intuitive, guiding users through the club’s offerings and providing a clear path to pre-register for memberships.

View the Site

Design

The design team at Tayloe/Gray crafted a visually compelling brand identity for Sanctum 1791, extending across the following; Complete Stationery Suite, Publication Full Page Ads, Trade Show Graphics, Amenity Map, and Branded Social & Print Graphics.

Branding

For Sanctum 1791’s exclusive member Bar & Grill, Tombstone, Tayloe/Gray developed a bold and distinctive brand identity. The logo features an eagle head integrated with fire elements, complementing Sanctum 1791’s primary branding while evoking strength and energy. With a menu rooted in American cuisine, Tombstone’s branding reinforces a rugged yet refined dining experience tailored for its members.