Tayloe Gray Partners With NYC Agency for Website of ‘Real Housewives of New Jersey’ Star
Wilmington-based Tayloe Gray (TG), a full-service digital marketing and technology agency, has partnered with New York City-based BrandFire Creative Agency to develop CarolineManzo.com, the new website for Caroline Manzo of “The Real Housewives of New Jersey” on the Bravo network.
“Fans of Caroline’s have come to love her no-nonsense outlook and often seek advice from the reality television star. With that in mind, the main goal of the new site was to provide a platform, other than social media, for her to communicate with her fans,” says Daniel Cuthbertson, TG Account Manager.
The website gives fans of the reality star and author access to her by allowing them to send in questions through the Ask Caroline section, win prizes in the Contest Corner, and watch videos on Caroline TV.
BrandFire produced the branding and website design concept for Manzo, and TG produced the website theme, developed the content management system, and provides website hosting. “We felt that Caroline deserved a world-class brand identity that puts her in the ranks of elite television personalities,” said Adam Padilla, President and Chief Creative Officer of BrandFire. “TG is the only partner we would trust to bring that vision into reality.” The site was developed using the WordPress content management system. “WordPress gives our development team unlimited options when creating a client website. For this project, we were able to build custom tools that deliver the website visitors a great experience,” said Andrew Gray, TG CTO.
TG and BrandFire first collaborated on the rebranding of luxury jewelry retailer, TenGems.com. Since then the two firms have worked on a variety of projects including an intra-net for a global jewelry brand, a fitness brand, and are currently developing the new website for a legendary rap group.