Ecommerce in 2025 Isn’t
“Set It and Forget It.”
How Tayloe/Gray Builds Brands That Scale
You launched your online store. The design looks sharp. The product pages are live. Maybe you even celebrated with a social media countdown and some opening-week sales. But then what? How do you succeed in ecommerce in 2025?
Too often, ecommerce businesses assume the hardest part is building the site. In reality, the post-launch phase is where brands either plateau—or scale. At Tayloe/Gray, we work with clients to go beyond “just a store” and turn their ecommerce presence into a long-term revenue engine.
Here’s how we help businesses grow smarter, not just bigger.
Post-Launch Is Where the Real Work Begins
In 2025, a successful ecommerce site isn’t a one-and-done project. Launching your site is like opening the front doors to your store—but without traffic, promotion, or a growth plan, it’s just empty space.
Our clients come to us for much more than just design and development. They stay with us because we help them:
- Attract the right traffic
- Convert visitors into customers
- Build repeat sales and loyalty
- Make smarter decisions with data
A sustainable post-launch strategy is essential for growth if you’re running any ecommerce platform; Shopify, MIVA, or even a custom WordPress integration.
The TG Ecommerce Growth Framework
Our post-launch approach includes four key pillars:
- Platform Optimization
Whether we’re working in Shopify or MIVA, we make sure the backend is fast, flexible, and ready to support growth. From ADA compliance to product taxonomy, we keep the user experience—and your conversion funnel—top of mind.
- Paid Media & SEO Strategy
Traffic without strategy is just noise. We build custom media plans across paid search, social, and retargeting, all while layering in foundational SEO. That means more qualified traffic and more sustainable growth.
- Email & Retention Marketing
Customer acquisition is just the first step. Using tools like Klaviyo or Salesforce Marketing Cloud, we build email sequences that keep your customers engaged—from cart recovery to loyalty drip campaigns.
- Performance Reporting & Continuous Testing
You can’t scale what you don’t track. We provide clear reporting dashboards and ongoing A/B testing so that your store is always evolving based on real user behavior.
MIVA vs Shopify? We Do Both.
Tayloe/Gray is a MIVA Partner, which means we can build highly customized, enterprise-level solutions for complex catalogs and integrations. We also design and develop on Shopify, especially for fast-moving consumer brands looking for flexibility and speed to market.
Not sure which platform is right for you? We help our clients evaluate the tech stack that fits their goals—not ours.
Why Choose Tayloe/Gray?
Ecommerce isn’t just one of our services—it’s one of our core strengths. Our agency brings together strategy, design, development, and marketing under one roof. We are a true partner who works to understand your brand vision and your business model to help bring you success in ecommerce in 2025 and beyond.
Some clients come to us for a redesign. Others come for a launch. But our most successful partnerships are those who stick with us post-launch—because that’s when the real growth begins.
Ready to Scale Your Online Store?
Let’s talk. Whether you’re building from scratch or looking to grow smarter, Tayloe/Gray can help you turn your ecommerce site into a long-term revenue driver. Explore our ecommerce capabilities or reach out to schedule a consultation today.