American Distillation Inc.

The Client

American Distillation Inc. (ADI) has been a pioneer in chemical processing, specializing in low molecular weight organic liquids since 1992. Over the years, their services have expanded to include various blending operations, supported by a state-of-the-art facility in Southeastern N.C.

The Challenge

ADI approached us with the need to refresh its brand identity and digital presence. They sought to communicate their industry leadership, commitment to sustainability, and innovative solutions. Their existing website was outdated, lacked a cohesive brand strategy, and did not effectively showcase their capabilities and services. They also needed professional photography and videography to visually represent their operations and team.

The Results

We collaborated closely with ADI's team of scientists and plant managers to understand their specialized industry and uncover their unique value proposition. Through our brand strategy and development process, we laid the foundation for the new website content and identified client preferences for a new logo by experimenting with various color and design combinations.

To showcase their facility and capabilities, we conducted an on-site photo shoot, capturing the essence of their brand. We also added a video to the homepage to provide dynamic insights into their facility and team. The new logo and website design now effectively represent ADI's brand and capabilities, helping them to grow their business and better serve their clients.

Client Snapshot

Brand Identity & Visuals
Brand Strategy & Development
Custom Web Development
Photography
Videography & Animation

Branding

We created a cohesive brand identity that reflects ADI's commitment to innovation, sustainability, and quality. This included a new logo, color palette, typography, and visual elements that are consistent across all platforms. Our team also developed robust brand messaging that aligns with ADI's present mission and long-term vision. This messaging encompasses their core values and market positioning, ensuring a consistent and compelling narrative across all communications.

Design

The design phase focused on translating ADI’s brand identity into a visually appealing and cohesive website. We started with wireframes to map out the user journey, ensuring the website was intuitive and user-friendly. The design incorporated the new logo, color palette, and visual elements that reflected ADI's industry and professionalism. We paid special attention to the layout of the homepage and key sections, aiming to highlight ADI's capabilities, services, and state-of-the-art facilities.

To further enhance the visual appeal, we organized a photo shoot at ADI’s facility. The new photography captured the essence of their operations, showcasing their advanced technology and skilled team. Additionally, we incorporated a video on the homepage to add dynamic movement and provide an engaging overview of their facility and services.

Technology

With the design finalized, our development team brought the website to life. We built a responsive and fast-loading site using the latest web technologies, ensuring it performed seamlessly across all devices. The development process included integrating the new content and visuals, optimizing the site for search engines, and implementing a content management system (CMS) that allows ADI to easily update their site in the future.

The result was a modern, professional, and user-friendly website that effectively communicates ADI’s capabilities and expertise. The enhanced functionality and improved design represent ADI's brand accurately and provide a seamless and informative experience for their clients.

View the Site
American Distillation Inc. (ADI) recently endeavored to portray a wholly different facelift to our company website. We utilized the expertise of the Tayloe Gray staff to redesign and accentuate our website and the image we hope to convey. The knowledge of the advertising field seemed extensive and their attention to our concerns and their timely resolutions to the problems and questions we posed was impressive. The process in identifying our key parameters and translating our visions to reality seemed fluid and, in retrospect, very simple. Our expectations were surpassed in all respects. The final product, we feel, is very functional and aesthetically pleasing. We feel the entire team did an exceptional job in the developing the website for our company and we are very grateful and complimentary of the workmanship of the entire Tayloe Gray in making the website we envisioned a realty.
Gwen Mantooth, Vice President, American Distillation Inc.

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