Tayloe/Gray revitalized Angela Neel Interiors' brand identity, crafting a new, modern logo that captures the essence of their design philosophy. The final logo, inspired by an overhead view of furniture layout, symbolizes the meticulous attention to detail that defines ANI’s approach to interior design. In addition to the logo, Tayloe/Gray developed a comprehensive brand style guide, ensuring consistency across all visual and marketing materials. This cohesive branding effort not only refreshed the firm's visual identity but also reinforced its position as a leader in luxury interior design.

Design

The design process for Angela Neel Interiors was centered around blending modern aesthetics with the brand’s timeless elegance. Our T/G team created a hybrid website that merges interior design services with e-commerce functionality, providing a seamless user experience. The website’s design reflects Angela Neel’s sophisticated style, with a curated color palette and elegant typography that mirrors the firm’s luxurious design ethos. By integrating personalized design elements, our designers ensured that the website not only met the technical needs of the business but also visually communicated the high standards of the brand.

Technology

Tayloe/Gray’s developers utilized Shopify's robust e-commerce platform to build a site that serves both as a showcase for Angela Neel Interiors' services and as an online store for curated home décor products. Shopify’s flexibility allowed for extensive customization, enabling the integration of unique design elements that aligned with Angela Neel’s brand. The platform’s user-friendly interface makes it easy for the Angela Neel team to manage the site, from product updates to sales tracking. Additionally, Shopify’s built-in analytics provide valuable insights into customer behavior, empowering ANI to make data-driven decisions that enhance their digital strategy.

Marketing

To drive growth and establish a strong online presence, the T/G marketing team developed a comprehensive marketing strategy for Angela Neel Interiors. This plan includes targeted email campaigns designed to engage existing clients and attract new ones, as well as Google Search Ads focused on high-intent keywords to capture potential customers searching for luxury décor and design services. Visually compelling Facebook and Instagram ads expand the brand’s reach across social media, while partnerships with luxury publications position Angela Neel Interiors as an industry authority, leveraging editorial content to connect with a broader audience.