Atlantic Seafood

The Client

Atlantic Seafood is a family-owned seafood distributor rooted in Eastern North Carolina, serving fresh and frozen seafood across six states and Washington, D.C. With a legacy spanning generations, Atlantic Seafood has built its reputation on speed, quality, and personal relationships. Alongside the core distribution business, the company also launched Fish Pimps, a lifestyle apparel brand inspired by the coastal, work-hard/play-hard fishing culture that defines their world.

The Challenge

Atlantic Seafood faced a dual challenge: modernizing a legacy brand without losing its heritage, while simultaneously launching a bold, consumer-facing lifestyle brand under the Fish Pimps name. Their existing website and digital presence didn’t reflect the scale of their operations, the speed of their service, or the personality behind the brand. Additionally, Fish Pimps needed a clear identity, eCommerce strategy, and marketing foundation that felt authentic while appealing to a coastal, fishing-driven audience.

The Results

Tayloe/Gray delivered a comprehensive brand and digital ecosystem that supports both sides of the business. Atlantic Seafood emerged with a refined, confident brand presence that highlights speed, trust, and personal service. Fish Pimps launched as a distinct yet connected lifestyle brand with a strong voice, clear positioning, and a scalable eCommerce experience. Together, the new platform sets the stage for regional growth, expanded territories, and long-term brand equity across B2B and DTC audiences.

Explore our work at atlanticseafoodnc.com.

Client Snapshot

eCommerce

Custom Web Development

Photography

Brand Identity & Visuals

Digital Marketing

Brand Strategy & Development

Branding

We led a verbal brand refresh for Atlantic Seafood, clarifying their promise, values, tone, and messaging around what truly sets them apart: fast-moving fresh seafood and trusted relationships. For Fish Pimps, we developed a bold brand foundation rooted in authenticity, camaraderie, and coastal culture—unapologetic, fun, and community-driven. Both brands were carefully positioned to complement one another while speaking to very different audiences.

Design

The website design balances function and personality. Atlantic Seafood’s experience emphasizes clarity, speed, and credibility—making it easy for distributors, markets, and partners to understand services and take action. Fish Pimps leans into lifestyle-driven visuals, bold messaging, and clean product presentation. The overall design system allows both brands to live seamlessly under one roof without competing for attention.

Technology

We designed an eCommerce site built on Shopify Point of Sale experience for Fish Pimps that integrates clean product taxonomy, optimized product descriptions, account management, and scalable fulfillment workflows. On the Atlantic Seafood side, we supported website architecture that prioritizes service clarity, sales engagement, and future expansion—ensuring the platform can grow alongside the business.

View the Site

Photography

When building an eCommerce website the product photography is a very important part of the process. We brought products into our photography studio and shot several angled photos of their products. Below are just a few examples of the photography that was completed for Fish Pimps an Atlantic Seafood Brand.