The Client
Leading the industry in manufacturing world-class stainless steel pools, Bradford Products supplies luxury pools, spas, and loungers, as well as water and fire features. Since 1982, under the leadership of three generations of the Brodeur extended family, they've manufactured their products in America with quality and artistry.

The Challenge
Reimagine a brand mark, build a foundation for growth, and purvey a luxury product in a logical and respectful way. Bradford came to T/G after 40 years in business, understanding that in order to grow their business into the future, they would need to elevate their brand aesthetic to match the vessels they produce.