Providing trusted technology solutions to secure, detect, and authenticate what matters most. Crane NXT is a premier industrial technology company providing Micro-Optic Security, Integrated Detection & Sensing Systems, and Connectivity Solutions to customers throughout the world.
Crane NXT's website design and development was a challenge Tayloe Gray was excited to take on. The goal was to build a new site for Crane NXT in time for the company’s IPO debut on the New York Stock Exchange. Our key objectives included modernizing the look and feel of the new brand for web development and seamlessly connecting design and user experience to Crane NXT’s Investor Relations portal. Additionally, the new site needed to strongly reflect the company’s core values, culture, technical capabilities and growth mindset.
T/G worked closely with Crane NXT leadership to understand their goals and needs. We conducted extensive research and analysis to identify the most effective design and content strategies.