Evasive Motorsports

The Client

Based in Southern California the Evasive Motorsports team has 20+ years of experience in the aftermarket automotive industry, and is very knowledgeable about the products they sell.

The Challenge

Evasive motorsports came to TG with a request to update their website, which launched in the early 2000’s and though maintained over the years, was becoming outdated. The site was not mobile responsive, and with a disjointed user experience, they were concerned about losing sales and customers. The ultimate goal was to move into the digital word of smart phones, tablets, and other mobile devices to better serve their customers, and the site was in need of a new look and feel, as well as improved navigation to give the customer the ability to find the parts they need when they need them. With an extensive catalog of 145,000+ product sku’s, it can be difficult to lead the customer to the right part quickly, and ultimately to checkout in the most streamlined and optimized way possible.

The Results

TG created a new and inviting website that met all of the design, functionality and user experience goals set out at the beginning of the website upgrade process. The site was refreshed while maintaining the existing eCommerce platform, MIVA, and leveraged the power of WordPress content management system for other areas of the site.

In conclusion, we built a modern eCommerce website that will allow for a more pleasurable shopping experience, helping to convert shoppers to new customers. Additionally, the administration of the site was streamlined to make it easier for the Evasive client team to do what they do best - customer service and support.

50% Increase in Mobile Users 30% Increase in eCommerce Conversion Rate

Client Snapshot

Ecommerce icon Ecommerce
Brand Strategy icon Brand Strategy
Custom Web Development icon Custom Web Development

Technology

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It was refreshing to work with the Tayloe/Gray team. I felt that they understood our objectives throughout the development of our website in both marketing and technical aspects. I look forward to working with them in the future.

Tony Kwan

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