The Challenge

Evasive motorsports came to TG with a request to update their website, which launched in the early 2000’s and though maintained over the years, was becoming outdated. The site was not mobile responsive, and with a disjointed user experience, they were concerned about losing sales and customers. The ultimate goal was to move into the digital word of smart phones, tablets, and other mobile devices to better serve their customers, and the site was in need of a new look and feel, as well as improved navigation to give the customer the ability to find the parts they need when they need them. With an extensive catalog of 145,000+ product sku’s, it can be difficult to lead the customer to the right part quickly, and ultimately to checkout in the most streamlined and optimized way possible.