Foss Demolition

The Client

Excellence in demolition. FOSS Demolition is a large-scale demolition and environmental remediation expert — bringing the most innovative machinery, skilled safety team, and sustainable recycling solutions.

The Challenge

Growing quickly, FOSS Demolition sought our expert guidance for a complete rebrand and web development solution – specifically designed to showcase their vast in-house fleet of equipment, large-scale demolition abilities and industry-leading practices that reduce and recycle waste. Our creative team jumped into action researching and understanding what makes FOSS Demolition stand out from their competitors and how we could showcase their new brand in a cutting edge way that reflects their standing in the industry.

The Results

After extensive market research, our creative and development team presented a new evolution of their logo — one that paid homage to their original while pushing them into 2023 and beyond. Updated brand messaging, photography/videography and custom web design were to follow – efficiently organizing their mission, vision and values into an easy-to-navigate online experience. The end result provided FOSS Demolition with a refreshed look and tone, as well as a united user experience across website and social media platforms.

Client Snapshot

Brand Strategy & Development icon Brand Strategy & Development
Brand Identity & Visuals icon Brand Identity & Visuals
Print Collateral icon Print Collateral
Digital Marketing icon Digital Marketing
Marketing Blueprint icon Marketing Blueprint
Custom Web Development icon Custom Web Development
Photography icon Photography
Videography & Animation icon Videography & Animation


When faced with rebranding FOSS Demolition, our team had the challenge of creating a new mark that felt modern and industry-leading while not losing the integrity of their already established brand. Finding the perfect balance between legacy and future was key. The results was a brand mark that not only the Tayloe/Gray team was proud of but one the client referred to as “a logo that looks like a $100m company.”

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Clean and modern, FOSS Demolitions new web presence is built to provide users a smooth, easy to navigate experience through their array of services, projects and vast equipment fleet. The fully-responsive WordPress site includes a custom CMS design for easy page editing – easing updates and additions required down the line – plus subtle CSS animations to encourage user action per page. Beautiful everywhere, we invite you to browse the site at

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Our creative team leaped at the opportunity to build a more impactful brand for FOSS Demolition. Refreshed with a new logo, new photography and brand messaging, FOSS Demolition as a brand has evolved to catch up to their growing company—providing them the refreshed aesthetic to bring them into the next chapter of their expanding industry.

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Our team traveled onsite to several locations capturing photography and videography for the website and other marketing material. We were able to capture the FOSS team in action in order to bring to life a very impactful brand video. While onsite we captured head shots of the entire FOSS team. These types of photo shoots take a lot of time and planning but the final product shows the effort the FOSS team goes through to finish a project.

I’m very excited about the new site and have received positive feedback from the rest of our team about it. It’s professional, responsive, modern, and is leaps and bounds better than the last iteration of our website. Thank you very kindly for all the hard work, I appreciate it very much.

Keith Alexander CISSP, Special Projects Manager at Foss Demolition

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