Full Force Diesel

The Client

Full Force Diesel is a premier provider of diesel performance products, specializing in high-quality parts and accessories for diesel trucks. With a strong reputation for reliability and expertise, Full Force Diesel has established itself as a trusted source for diesel enthusiasts seeking to enhance their vehicles' performance.

Visit fullforcediesel.com to learn more.

The Challenge

Full Force Diesel approached Tayloe/Gray with a clear objective: to revamp their existing eCommerce website to showcase their products better and improve the overall user experience. Their previous website lacked visual appeal and functionality, hindering their ability to engage with customers and drive sales effectively. They needed a new website that would reflect their brand's identity and provide a seamless shopping experience for their customers.

The Results

Tayloe/Gray began by conducting a thorough analysis of Full Force Diesel's existing website and their target audience. Based on this research, a comprehensive strategy was developed to redesign and develop a new eCommerce website using the Miva platform. The new website was designed to highlight Full Force Diesel's product range, improve navigation, and streamline the checkout process.

The new eCommerce website for Full Force Diesel has been a resounding success. Since its launch, the website has seen a significant increase in traffic and conversions. The improved user experience has led to higher customer satisfaction and retention rates. Additionally, the new website has helped Full Force Diesel strengthen its brand image and position itself as a leader in the diesel performance industry.

Check out the results at fullforcediesel.com.

Client Snapshot

Digital Marketing icon Digital Marketing
Custom Web Development icon Custom Web Development
eCommerce icon eCommerce


The new website incorporates Full Force Diesel's branding elements, including their logo, color scheme, and brand messaging. The design is cohesive and reflects the brand's identity, helping to establish a strong and recognizable presence online.

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The new website is built on the Miva platform, providing a robust and scalable eCommerce solution. The use of Miva has allowed for easy integration of third-party apps and tools, enhancing the website's functionality and performance. Additionally, the website is optimized for mobile devices, ensuring a seamless experience for users across all devices.

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