High Speed Welding

The Client

HSW is the nation’s leading custom and semi-custom, all-welded aluminum truck, van and utility rack line along with custom, all-welded aluminum marine products. High Speed Welding's manufacturing center in Wilmington builds racks for all makes and models of vehicles and trailers, providing the highest quality products on the market at competitive prices.

The Challenge

When HSW was ready to create their eCommerce website, they reached out to us to develop an engaging website that would increase sales and set them on track for future growth. From photography and custom videos to product SKU development and creative design, our team worked hard to create a well-designed and highly functional eCommerce website.

The Results

Recipient of the Miva Blade Award Nominee in 2020 for the Best Website Small Business. Digital campaigns have increased sales and brand recognition through social media campaigns, paid Google search and email.

80% Increase in Mobile Users 50% Increase in eCommerce Conversion Rate

Client Snapshot

Marketing Blueprint icon Marketing Blueprint
Brand Strategy & Development icon Brand Strategy & Development
Brand Identity & Visuals icon Brand Identity & Visuals
Photography icon Photography
eCommerce icon eCommerce
Digital Marketing icon Digital Marketing


To make sure the new HSW brand resonated with their 'target' audience, we crafted the new look and messaging to be simple, raw and aggressive. Everything from the brand voice and color palette, to icons and photography reflected this idea.

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Before we began web development, we took the time to understand their current processes and their needs as a company in order to improve the buying process for the end consumer. Starting with year, make, and model components to enhance the shopping experience, we built a robust, fully-responsive site that met all of their demands and set the groundwork for future growth and development for years to come.

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The team at TG did a great job on the website. My customers can now see all of our standard products and allowing our custom order clients to easily get a quote from our staff.

Stewart Foreman

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