Northeast Bank

The Client

When Northeast Bank was ready to expand their presence in the SBA lending market, they sought a marketing partner with experience and knowledge of the space. With a strong history of helping banking clients market their SBA lending capabilities, Tayloe/Gray was an ideal fit to help accelerate Northeast Bank’s SBA loan growth.

The Challenge

The overall goal for the T/G and Northeast Bank teams was to expand awareness of Northeast Bank as a key player in the SBA lending marketplace. With a focus on the hospitality vertical, we formulated a strategy to leverage Northeast Bank’s deep knowledge and experience in lending for hotels nationwide, helping to drive traffic and leads for the sales team, while also supporting the customer experience. The Tayloe/Gray team helped to build strategies for marketing automation using the Pardot platform, along with enhanced web presence to build a new, fresh brand look and feel to support the refreshed messaging.

The Results

Our team worked with the client team to build a master strategy in a phased approach, looking at short term and long term growth opportunities, as well as generate awareness amongst targeted hotel audiences. We helped elevate Northeast Bank's brand, using a more creative approach to their print materials. We applied this creative approach to all sectors of SBA lending division - from trade show booth and collateral to an individual SBA lending website.

Client Snapshot

Marketing Blueprint icon Marketing Blueprint
Custom Web Development icon Custom Web Development
Print Collateral icon Print Collateral
Videography & Animation icon Videography & Animation
Brand Identity & Visuals icon Brand Identity & Visuals
Brand Strategy & Development icon Brand Strategy & Development
Environmental Design icon Environmental Design
Digital Marketing icon Digital Marketing
Public Relations icon Public Relations


slider image

SBA Lending Booth

slider image

SBA Term Sheet Checklist

slider image

AAHOA Flyers

slider image

ATM Wrap

slider image

Custom Icon Designs

slider image

Mortgage Kiosk Display Ad


slider image
slider image
slider image


slider image

Email Campaigns

slider image

Social Marketing and Positioning

slider image

AAHOA Board Invitation

Purposeful Marketing. Proven Results.

You need a brand, design, technology and marketing partner.

Everything we do is designed to get you noticed.

What can we help you with?

"*" indicates required fields

I am ready for (check all that apply)*

Wanna Work With Us?

We'd love to work with you too. Get in touch, and tell us about you and your business.

Let's Talk