Physician Selected

The Client

Physician Selected products have an honest reputation through transparency and process. CBD customers shop with confidence knowing what is on the label is 100% what is inside. Every batch of Physician Selected CBD receives verification and a Certificate of Analysis (COA) from a third-party lab - ensuring best in class quality, efficacy, and safety.

The Challenge

Ready to bring their premium CBD products to a broader market, Physician Selected partnered with us for top-quality branding, design, technology, and marketing to match. Our team performed extensive market and product research to conceptualize, develop, and build a knock-out brand identity and eCommerce web solution for Physician Selected. As CBD advocates and believers in the benefits of plant medicine, the collaboration is a perfect fit.

The Results

To better convey the quality and medicinal benefits of Physician Selected products, our team worked to elevate the brand image with a fresh new logo, color palette, product design, and messaging. Next, we launched a custom MIVA eCommerce site including quick account set up plus all the essential shop features. Our team continues to manage, monitor, and maintain marketing efforts, ensuring Physician Selected CBD makes the biggest impact (and sales) possible.

Since launching in late 2020, Tayloe/Gray’s technology and marketing efforts have generated over 40% increase in user sessions, resulting in 20% increase in revenue (and counting).

20%
REVENUE INCREASED
40%
SESSIONS INCREASED

Client Snapshot

Brand Strategy & Development
Brand Identity & Visuals
Custom Web Development
eCommerce
Traditional Advertising
Digital Marketing
Print Collateral
Photography

Branding

Physician Selected is known for transparency in creating clean, quality CBD products. Our creative team delivered a refreshed, modern brand that better showcases that fact. With new verbal and visual identity – plus product design, labeling, and photography – Physician Selected is fully equipped to attract, guide, and support CBD patients and partners.

Technology

Exceptional MIVA eCommerce web development. Our UI/UX web design and development pros created a custom site for Physician Selected – including dynamic features, refreshed content, and a much-improved user experience tailored for customers that want premium CBD products. The new website is inspiring, modern, and better reflects the quality of the product line.

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Design

You name it, we designed it. From product labeling and open box instructions to marketing collateral and event materials, our top-notch design team supports Physician Selected all the way. To ensure success as the company evolves, we continue to update photography and design assets when new products are developed and launched.

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Marketing

Product sales are most important for Physician Selected. Our digital marketing team is committed and facilitates ongoing marketing through traditional and digital approaches. Marketing efforts include social media management, email marketing, billboard design, search engine optimization, and podcast support. We remain a dedicated partner.

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Our company was in desperate need to rebrand and we also needed a website overhaul. We sat down with the team at TG and described how we wanted our brand to look and feel to our customers. Trust was the main element we wanted to convey. TG took our vision and brought it to life. We were impressed at how easy the process was and now we have a new identity and a beautiful website to showcase our products.
Christina Dees, Physician Selected Partner

Purposeful Marketing. Proven Results.

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