The Pointe at Barclay

The Client

Anchored by Stone Theatres The Pointe 14 Cinema, The Pointe at Barclay was created as a new entertainment and upscale dining destination for Midtown Wilmington. The Pointe has already been successful in attracting new businesses and patrons, providing jobs, adding dining and entertainment options, and ultimately breathing new life to the area.

The Challenge

Tayloe/Gray partnered with Cameron Management during the development stage of The Pointe, with the goal of creating an exciting master brand that paid homage to the original Barclay brand. The Pointe needed an informative website and a social media presence, to build awareness to potential patrons as well as potential business partners.

The Results

Tayloe/Gray developed a robust tactical plan to raise awareness about The Pointe at Barclay. We launched an exciting new brand, a new website, brand video, launched a grand opening event, and social media campaigns. These efforts served to raise brand awareness and created new customers for all the businesses at The Pointe at Barclay.