Wilmington Yoga

The Client

Positive Mind. Positive Life. Positive Vibes. The Wilmington Yoga Center is a true community “center” of yoga — open to people of all ages, shapes, sizes, and abilities that wish to deepen their understanding of yoga and healthy lifestyle practices.

The Challenge

Ready for a digital refresh with services expanding, Wilmington Yoga Center sought our expert guidance for a complete re-structure of content and web development solution – specifically designed to simplify and streamline service offering along with easy online scheduling. WYC also needed updated photography to compliment the new web experience, so we met onsite at their studio as well as opened our doors at 2nd Space Studio to capture their entire team — in action.

The Results

After extensive market research, our creative and development team presented new messaging and a custom web design – efficiently organizing their collection of platforms into an easy-to-navigate service. The end result provided WYC with a refreshed look and tone, as well as a united user experience across all project management platform options.

Client Snapshot

Brand Strategy & Development icon Brand Strategy & Development
Brand Identity & Visuals icon Brand Identity & Visuals
Custom Web Development icon Custom Web Development
Photography icon Photography


Inviting and streamlined, WYC’s new web presence gives users a clear summary of services, transparent pricing, and booking options that makes signing up and getting on with your day much easier. The user experience is focused and easy to navigate, guiding the user through class education and scheduling & pricing options. The full-responsive WordPress site includes application integration with Mind & Body for simple booking as well as a responsive overlay menu for simplified navigation. Modern and highly informative, check out the site at https://www.wilmingtonyogacenter.com/.

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With our state of the art photography studio we went to work capturing some amazing shots that were used through out the site to create a unique feel to the new website.

Our creative team leaped at the opportunity to build a more impactful brand and website user-experience for WYC. Our objective was to keep the current brand identity that has been established in the community but build on it to reflect a more refreshed, inviting look. A new color palette was expanded off the already existing one as well updated font choices and custom, bold photography.

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We cannot say enough how proud we are of the new website, and how fantastic your team has been to work with. Thank you thank you for leading us through this process!

Heather Metzler & Jess Bichler are Co-Owners, WYC

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