3 Things to Think About When Advertising

3 Things to Think About When Advertising:

  1. It’s not about reaching the most people. It’s about convincing the most people. Frequency and repetition do that.
  2. What your ad says is more important than where your ad runs. Say the right things, and people will remember you when it’s time to make a purchase.
  3. The best ads are about your customer, not about your business. Use emotion.  They’ll justify with their intellect, what their heart tells them to buy.

My mentor, Roy Williams, The Wizard of Ads, drilled this into me.  I always think about it first when developing a strategy for my clients.