TG’s Essential Digital Marketing Toolkit

Essential Digital Marketing Toolkit

In the digital world we live in — online marketing is an essential component for growing your business. From SEO to PPC to social media marketing, the digital marketing landscape is vast and ever-changing. It can be overwhelming to take it all on alone. 

Luckily, there are thousands of tools available to help you get the most out of your digital marketing channels. To save you time, here is a quick list of the products Tayloe/Gray’s digital marketing team keeps in their toolkit.

Google Analytics

Do you know who is visiting your site? Which pages are they visiting? How many people are clicking away without making a purchase? 

Google Analytics has the answers you need! This free tool allows you to analyze your website and app data from one place. Get insight on how many people are visiting your site, for how long, where they are coming from, and more. You can even set goals to track the actions you want users to take.

Understanding your current website and app performance is essential to developing marketing strategies to improve it. 


While Google Analytics helps you understand what is happening on your website, SEMRush gives you a bigger picture of how your business appears online. 

Find out where your website ranks on search engines, which search terms people are using to find you, and how to optimize your site to generate more traffic. You can even get insight into how you stack up against your competitors. 

With endless features for analyzing SEO, content, advertising and competitive research, SEMRush is one of our most potent resources.

Google Ads

With, 4.3 billion users worldwide, Google is the most popular place for people to find businesses. With Google Ads, you can meet customers where they are anywhere online. 

Google Ads allows you not only to place ads in the results of its search engine but also on its network of over 2 million websites, videos and apps. Get full control over where your ads appear, who will see them, and how much you want to spend.  

It also provides detailed information on how your ads are performing and recommendations on how to improve them. When it comes to pay-per-click (PPC) advertising, Google Ads is king.


Just about everyone is using social media on a daily basis, making it an essential marketing channel. It’s recommended that you post up to 3 times a week on social media to keep up engagement on your social media channels. This can be daunting when you have a thousand other weekly tasks. That’s why a social scheduling app is essential to keep up.

Our favorite is Agorapulse. Not only does this tool allow you to schedule all of your social media posts in advance, it also makes it easier to manage messages, comments, tags and reviews all from one place.


If your business relies on generating and nurturing leads, HubSpot can help you convert prospects into customers much more efficiently. HubSpot is a customer relationship management, marketing automation and metrics reporting platform rolled into one. 

HubSpot makes building forms and landing pages, managing contacts, automating emails and analyzing multi-channel campaigns easy and user-friendly. To make things even easier, they have a robust library of training resources called HubSpot Academy. 

This all-in-one solution will have your leads converting in no time.

There are an endless number of tools that can help you market your business, it can be an overwhelming and costly task to implement and learn how to leverage them most effectively. 

That’s where Tayloe/Gray can help. Our experts in awesome have access and experience in these tools and more to help you meet your business goals with digital marketing. Contact us today to get started!