$5 logos, online DIY tools, that one nephew…and the top 5 benefits of working with us instead.
These days, there are a lot of options out there for getting a creative job done. There are bidding websites that claim they can get you a logo for as low as $5, automated programs that pop out a generic logo after you’ve filled out a form, or that nephew (the one we often hear about in the creative industry) who “knows a little bit about Photoshop and can do the work much cheaper.”
So why do Fortune 500 companies and top executives continue to rely on the professionals at creative agencies with such cost-friendly alternatives available? The difference is simple: agencies, like us, actually give a sh*t.
Rapidly growing and well-established companies know that partnering with an agency is an investment that pays for itself (often many times over) in the long run. Letting professionals handle and advise on creative and marketing efforts can be the difference between an “ok” year in sales and a “we need to hire more people!” year in sales. Think the person pumping out dozens of $5 logos every day cares whether your business hits the ground running?
But…you might say we’re a little biased. So, before you go hitting our “Get in Touch” button (which you wouldn’t regret!) please check out these top reasons why working with an agency will be the best investment you make to ensure your company’s success!
A good agency quickly becomes an extension of your team, knowing that your success is their success. Their research goes beyond the scope of the job and can often provide a fresh perspective on things you can do to increase your visibility using thoughtful design to reach the right audience.
This one seems obvious, but we have a shocking twist…everyone is creative! Yes, that definitely includes you. As creative professionals, we use our skill set to translate your creativity into functioning, relevant pieces that speak to the right people. Design is a universal language that (when used correctly) can make all the difference in your business.
When you talk to an agency, you are in fact talking to dozens of services and endless resources under one roof. We may even offer services you’ve never heard of before, that might fit your business perfectly! Want a direct mail piece with a video player in it? Need a 360° tour of your shop? How about your new product rendered in realistic 3D? If we haven’t done it ourselves, chances are we already have relationships with the people who do!
Just like any other service provider, professional creatives know the ins and outs of their business – meaning you don’t have to spend hours of your own billable time with frustrating back and forth to get a mediocre $5 logo. Professional designers (especially those with years of agency experience) have the tools, training, and expertise to get you from concept to implementation in less time than alternative options.
5. Lasting Value
Yes, trends change, and messages need to evolve but the best agencies can help you stay ahead of the curve and get the most out of the initial cost for any creative job. Simple upkeep of well-designed and functional pieces can ensure that your investment will pay for itself many times over before it has to be recreated. While cheaper options are always tempting, the shelf life of generic (and often irrelevant) design is unquestionably shorter and can even hurt your brand from the start.
You don’t have to be a top executive from a Fortune 500 company (yet) to know when money is being spent wisely. Good, professional design is a service that empowers your service. And while we here at Tayloe/Gray can’t produce $5 logos, we can promise honest pricing on thoughtful work that will pay for itself in no time – because it will be done with the same care and commitment you have for your own business.
Reach out to us today. Our team is ready to help your business grow.