CTS Hear From The Client

The Client

With decades of engineering experience and proven success, CTS is a leader in the industrial coating sector. Their innovative coating solutions protect critical parts and surfaces from relentless destructive forces.

The Challenge

Cincinnati Thermal Spray came to us with an overly technical website and a brand that did not reflect their expertise. Even though they were positioned to be a national player in their industry, the CTS team struggled with making their presence known. After CTS completed our Marketing Blueprint process, our team delivered a beautiful, modern website, informative videos, targeted digital marketing and a number of other projects that showcased CTS’s expertise and innovation.

The Results

Tayloe/Gray developed a robust tactical plan to position CTS as a distinct, authoritative voice within the highly competitive coating industry. We launched an exciting new brand, a total website redesign, brand video, and a pay-per-click ad campaign. These efforts served to raise brand awareness, educate partners, generate leads, and create advocates for CTS.