The Client

An industry leader since 1997, G-Code Tactical Holsters is committed to producing the finest holsters through innovation and uncompromising quality. Their reputation has allowed them to build a loyal following with military personnel and firearms enthusiasts alike.

The Challenge

When G-Code was ready to overhaul their eCommerce website, they reached out to us to develop an engaging website that would increase sales and set them on track for future growth. From photography and custom videos to product SKU development and creative design, our team worked hard to create a well-designed and highly functional eCommerce website.

The Results

Recipient of the Miva Blade Award in 2017 for the Most Improved Category. The new site drove traffic up to 1 million monthly page views. Digital campaigns have increased sales and brand recognition through social media campaigns and email.

90% Increase in Mobile Users 85% Increase in eCommerce Conversion Rate

Client Snapshot

Brand Identity & Visuals icon Brand Identity & Visuals
Brand Strategy & Development icon Brand Strategy & Development
Photography icon Photography
Videography & Animation icon Videography & Animation
eCommerce icon eCommerce
Custom Web Development icon Custom Web Development
Digital Marketing icon Digital Marketing


To make sure the new G-Code brand resonated with their 'target' audience, we crafted the new look and messaging to be simple, raw and aggressive. Everything from the brand voice and color palette, to icons and photography reflected this idea.

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Holster Series Icons


Our design team created fresh product photography and exciting videos, as well as custom infographics to make the website as compelling as it is functional. Our detailed product photos allow shoppers to get a real sense of the craftsmanship and quality of G-Code's holsters.

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Learn about the Gcode Brand with a cool Info Graphic

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Gcode Info Graphic Review the Terms and Learn


Before we began web development, we took the time to understand their current processes and their needs as a company in order to improve the buying process for the end consumer. Starting with SKU development and a well-organized shopping experience, we built a robust, fully-responsive site that met all of their demands and set the groundwork for future growth and development for years to come.

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In order to reach a wider audience and bring customers to the new website, the Tayloe/Gray team developed an ongoing series of PPC and email campaigns.

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Digital Display ads for Paid Search

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Digital Display ads for The Bang Box

Our website has taken a drastic leap forward in look, navigation, imagery and back-end functionality - all due to Tayloe/Gray’s vast expertise and professionalism. With professional quality product and banner imagery, they’ve brought the look and feel of our site to a much more modern, sleek feel that is perfectly optimized with today’s tablets and smartphones in mind. From the look and the feel to, valuable marketing strategies, SEO and mobile optimization, Tayloe/Gray continues to help us innovate, not only our online presence and webstore, but also our outlook. We’re looking forward to a long partnership.

Scott Evans, G-Code Tactical Holsters

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