Liquidlogic Kayaks

The Client

Liquidlogic Kayaks creates the highest quality kayaks in the paddle sports industry. Combine innovative technology with worldwide distribution and the most experienced team in the business, and it’s easy to see why Liquidlogic stands apart from the pack.

The Challenge

Following a complete overhaul of their business model, Liquidlogic Kayaks approached us to move all of their sales online. They needed a website designed to support the increase in traffic, allowing them to remove U.S. dealers from the sales process. Liquidlogic wanted a state-of-the-art website that would showcase cool locations and their involvement in the whitewater community.

The Results

A Miva Blade Award Winner in 2015, Liquidlogic’s new website gained 100% increase in online sales and 50% increase in mobile users. Along with the increase in traffic, our team was able to help Liquidlogic achieve further brand recognition through their involvement with the community.

50% Increase in Mobile Users 100% Increase in Online Sales

Client Snapshot

Custom Web Development icon Custom Web Development
eCommerce icon eCommerce
Photography icon Photography
Brand Identity & Visuals icon Brand Identity & Visuals


To support Liquidlogic's new sales approach, our development team built a cutting-edge eCommerce platform that showcased their innovative products and served as a social hub for their active community of kayakers.

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The Tayloe/Gray team stepped up to the plate and delivered in a big way! They consistently came up with creative solutions that continue to provide our users with an excellent experience. We are pleased to have Tayloe/Gray as a partner.

Tyler Brown, Business Analyst & Project Manager at Liquidlogic Kayaks

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