Mickey Truck Bodies

The Client

Delivering the best since 1904, Mickey Truck Bodies has consistently led the pace of change in the industry. They set a new standard by designing and building the first all-aluminum trailer, revolutionizing the beverage distribution industry with its lightweight, maximum payload capacity, and durability. Mickey Truck Bodies continues to be a leader in custom truck body manufacturing, renowned for its innovative solutions in beverage bodies, dry freight, and emergency response vehicles. Their commitment to quality extends to their eCommerce platform, Mickey Parts, where customers can easily order a wide range of parts and accessories to maintain and enhance their vehicles.

The Challenge

Mickey Truck Bodies approached Tayloe/Gray with a critical need to attract more talent for their expanding production operations. During our research, we identified an opportunity to enhance their talent acquisition efforts and update and expand Mickey's digital presence to attract new business. Leadership at Mickey agreed, and the project grew to include a comprehensive brand verbal and visual refresh, along with a custom redesign and development of both their main website and eCommerce platform.

The Results

Following extensive market research, our creative and development teams delivered a refreshed brand, updated messaging, and a custom web design that efficiently showcased Mickey's manufacturing expertise. The new digital presence made it easy for users to navigate their truck body offerings, parts catalog, fleet services, and career opportunities. The updated web experience provided Mickey Truck Bodies with a modernized and focused digital hub that serves as a one-stop shop for their customers and prospective employees.

Simultaneously, our strategic digital marketing team launched targeted talent acquisition campaigns across Google, LinkedIn, and Facebook, supported by landing pages designed to drive potential hires to Mickey’s revitalized digital doorstep.

Explore our work on both desktop and mobile at www.mickeybodies.com

Client Snapshot

Brand Strategy & Development

Marketing Blueprint

Brand Identity & Visuals

Photography

Videography & Animation

Print Collateral

eCommerce

Custom Web Development

Digital Marketing

Branding

Mickey Truck Bodies, a pioneer in lightweight, all-aluminum trailers, required a brand refresh that honored their 120-year legacy while positioning them for the future. We updated their brand identity for web use, including color and typography, and crafted new brand messaging that reflected their long-standing reputation for quality and innovation.

The result is a modern and timeless brand, reinforcing Mickey’s standing as a respected leader in the marketplace.

Design

With over a century of industry leadership, Mickey Truck Bodies is a well-recognized name on the road. Our design team carefully balanced the brand's history with the need for a refreshed, modern digital experience. We introduced new visual elements highlighting key product features, accompanied by prominent calls-to-action that guided users through the site.

A thoughtfully crafted font system was implemented to convey hierarchy and draw attention to Mickey’s products and services. Our design efforts dramatically improved the brand’s digital impact across desktop and mobile platforms.

Technology

To ensure Mickey Truck Bodies' web presence matched its reputation for innovation, Tayloe/Gray overhauled the main brand site and the Mickey Parts eCommerce platform. Our developers simplified the user experience, adding clear calls-to-action that guide users to key resources, services, and products. We created detailed product displays with interactive hot-spot features, allowing users to expand and reveal product specifications. Additionally, recognizing the importance of Mickey Fleet Services, we built a custom locator map to help users find Mickey-approved service providers across the U.S.

View the Site

eCommerce

For the eCommerce platform, we migrated all product, order, and customer data from Magento to MIVA, enhancing site performance and implementing features like a streamlined Manage Quotes system, precise shipping rate calculations, and automated tax collection through Avalara. Custom payment options, including Net Terms and Discount Price Groups, were also introduced to cater to regular fleet customers. Fully responsive and mobile-friendly, Mickey’s new site is "designed to work and built to last," with ongoing optimization to support their evolving business needs and ensure exceptional customer service.

View the Site

Marketing

To elevate Mickey Truck Bodies' brand and attract top talent, we executed a robust marketing strategy including organic social media management and engaging email campaigns. Our primary focus was on talent acquisition, and we successfully increased brand visibility among manufacturing and management professionals. Today, we manage Mickey’s social media presence with a content mix that drives growth and engagement.

Additionally, we support Mickey’s marketing efforts with internal and external newsletters, trade show materials, and branded truck wraps. The comprehensive impact of our collaborative efforts celebrates Mickey Truck Bodies' enduring legacy and positions them for continued success.