Delivering the best since 1904. Mickey Truck Bodies has led the pace of change — designing and building the first all-aluminum trailer, which set a new industry standard for lightweight, maximum payload capacity, durability, and marked a major turning point in the history of the beverage distribution industry.
Mickey Truck Bodies arrived on Tayloe/Gray’s doorstep with a need to acquire more talent for increased production. During our research, we immediately recognized a need to update and expand Mickey's digital experience to attract talent and new business as well. Leadership at Mickey agreed and we launched a bigger project to include a brand verbal and visual refresh, plus a custom redesign and development of their main and eCommerce websites. As brand, marketing and tech experts, our team jumped at the opportunity to refine the brand image, messaging, web experience and collateral required to ensure Mickey's hiring success and long-term growth.