McKinley Building Corporation 2023 Brand Video

The Client

McKinley Building Corporation, a renowned commercial construction company established in 1992 and headquartered in Wilmington, specializes in industrial structures and multi-family residential complexes.

The Challenge

McKinley Building Corporation faced a significant challenge: bridging the gap between its exceptional construction expertise and effective marketing. Lacking an internal marketing team and realizing their need for professional assistance, McKinley sought to align their brand image with the quality of their work. They acknowledged their proficiency in constructing top-tier structures but recognized their limitations in marketing. Seeking guidance, they approached Tayloe/Gray for help.

The Results

Our collaboration with McKinley Building commenced with the redesign of their website, launched in 2020. Within the initial six months, website visitors surged by 33%. Subsequently, in 2023, we took charge of their social media accounts. Over the first half-year of our partnership, McKinley witnessed a remarkable transformation: a staggering 930% increase in social engagement compared to the previous period, along with a 425% boost in impressions, a 406% expansion in users reached, and an impressive 28% growth in the audience base.


Client Snapshot

Brand Strategy & Development icon Brand Strategy & Development
Marketing Blueprint icon Marketing Blueprint
Brand Identity & Visuals icon Brand Identity & Visuals
Photography icon Photography
Videography & Animation icon Videography & Animation
Print Collateral icon Print Collateral
Custom Web Development icon Custom Web Development
Digital Marketing icon Digital Marketing
Traditional Advertising icon Traditional Advertising
Public Relations icon Public Relations


One of our pivotal achievements was the creation of a new brand tagline and an impactful brand messaging. We also crafted business cards and semi-annual newsletters, ensuring a consistent visual identity for McKinley Building. We have also outfitted the McKinley team with all types of apparel and giveaway swag.

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Photo / Video

Our expert photography and videography teams captured McKinley's construction projects, adding depth and authenticity to their marketing materials. We also worked on a brand video for the McKinley team. This video serves as a compelling narrative, effectively communicating McKinley Building's core story and values.


Our focus involved a comprehensive website overhaul to enhance McKinley Building's online presence. We aimed to create a seamless digital experience for their clients and partners.

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Managing McKinley Building's social media channels, including Facebook, Instagram, and LinkedIn, we orchestrated a cohesive online presence, engaging their audience effectively. Additionally, our team designed and executed impactful print and digital advertising campaigns, prominently featured within the esteemed pages of the Wilmington Business Journal (WBJ). These efforts reshaped McKinley Building's digital landscape and market positioning. We also crafted and distributed a press release, gaining notable features for McKinley in reputable publishers.

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