The Client

AutoTecknic is one of the foremost manufacturers and distributors of premium carbon fiber parts and accessories for performance vehicles of all makes and models. Well-known and trusted in the aftermarket industry, AutoTecknic always delivers optimal performance and quality parts for both aesthetic and functional upgrades.

The Challenge

Intense Market Competition: The performance vehicle parts sector is fiercely competitive. AutoTecknic was seeking strategies to stand out among rivals and captivate customers effectively.

Expanding Market Reach: With aspirations for market expansion, AutoTecknic was in need of potent marketing strategies to successfully infiltrate new markets and regions.

Ensuring Customer Engagement: AutoTecknic grappled with the intricacies of nurturing and preserving meaningful customer relationships. Strategies were required to sustain customer engagement and keep them well-informed about product updates and offers.

Enhancing Brand Visibility: In order to position themselves as the preferred choice for premium carbon fiber parts, AutoTecknic recognized the necessity to amplify brand recognition and overall awareness.

Navigating Email Marketing Complexity: AutoTecknic faced hurdles in designing email campaigns that resonate with customers and motivate repeat transactions. A lack of specialized expertise in email marketing strategies compounded the challenge.

Harnessing Google Ads Potential: AutoTecknic acknowledged the intricate nature of running successful Google PPC campaigns. This realization prompted the need for a comprehensive grasp of keywords, bidding strategies, and strategic ad placements.

Client Snapshot

Digital Marketing icon Digital Marketing
eCommerce icon eCommerce
Email Marketing icon Email Marketing

The Results

03/01/2023 - 07/31/2023

Total Revenue: $1.11M
+59.8% Prev. Period
+65.5% Prev. Year

New Users: 181.8K
+70.4% Prev. Period
+92.9% Prev. Year

Google Ads:
10.8x ROAS (Return on Ad Spend)

Impressions: 6.6M
+771.3% Prev. Period
+624.2% Prev. Year

EMAIL MARKETING (07/01/2023 - 07/31/2023)

Total Revenue from Emails: $55.74K
+176.99% Prev. Period

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Working with TAYLOE / GRAY on our digital advertising and email campaigns has been a game-changer for us. Their team's expertise and creativity have significantly boosted our online presence. The tailored approach to our brand and audience has not only driven traffic but also increased engagement and conversions. TAYLOE/GRAY is more than a service provider; they are true partners in our success. Looking forward to continued collaboration and growth!

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