Ciclista America

The Client

Ciclista is based on a philosophy of doing as many things differently from its competitors as possible. "When racing you will never pass anyone by following them, you have to be creative and bold by selecting lines that the others have not used." As a trusted wholesaler with exclusive distribution rights for Italian, cycling shoe-maker, Sidi, Ciclista provides equipment to retailers and direct-to-consumers.

The Challenge

With a solid base as a wholesale supplier, Ciclista wished to increase their presence in the B2C arena. Their eCom platform was very old and outdated, and the store was buried in the site, making it hard for customers to find products and make an online order. Ciclista needed a modern website that would handle both B2B and B2C sales from the same platform. They wanted modern integrations with shipping platforms, taxes calculations, and inventory systems to better serve all their customers.

The Results

Ciclista has a state of the art eCommerce system where the homepage now features a clear link to the shop with featured products front and center. We added a waitlist system to notify customers when products are back in stock. We incorporated over a dozen different pricing structures and assigned the hundreds of existing customers into the appropriate groups, allowing wholesale and retail customers to utilize the same site and platform. With 3rd Party Logistics and Avalara integrations, we laid the groundwork to make it easier to scale their business for years to come.

20%

REVENUE INCREASED

40%

SESSIONS INCREASED

Client Snapshot

Brand Strategy & Development

Brand Identity & Visuals

Custom Web Development

eCommerce

Digital Marketing

Technology

Tayloe/Gray's development pros created a custom site for Ciclista incorporating 3rd Party Logistics and Avalara tax compliance along with a Multi-add order page for wholesale customers, all built on Miva's eCommerce platform.