Ciclista is based on a philosophy of doing as many things differently from its competitors as possible. "When racing you will never pass anyone by following them, you have to be creative and bold by selecting lines that the others have not used." As a trusted wholesaler with exclusive distribution rights for Italian, cycling shoe-maker, Sidi, Ciclista provides equipment to retailers and direct-to-consumers.
With a solid base as a wholesale supplier, Ciclista wished to increase their presence in the B2C arena. Their eCom platform was very old and outdated, and the store was buried in the site, making it hard for customers to find products and make an online order. Ciclista needed a modern website that would handle both B2B and B2C sales from the same platform. They wanted modern integrations with shipping platforms, taxes calculations, and inventory systems to better serve all their customers.