The Client
Innovative aviation ground support equipment. BGSE Group delivers turnkey system solutions to Military and Commercial airport terminals, ramps, and hangars around the globe – cutting capital maintenance costs, saving time, and reducing fuel consumption.

The Challenge
BGSE arrived on Tayloe/Gray’s doorstep with a mountain of challenges we were eager to solve. Having recently launched product manufacturing in-house, BGSE required a complete rebrand, modern web redesign and development to showcase their innovative ground support equipment and accessories. As industry experts with hundreds of successful projects, our team jumped at the opportunity to develop a new brand logo, messaging, web experience and collateral required to assure BGSE success.