The Client

Innovative aviation ground support equipment. BGSE Group delivers turnkey system solutions to Military and Commercial airport terminals, ramps, and hangars around the globe – cutting capital maintenance costs, saving time, and reducing fuel consumption.

The Challenge

BGSE arrived on Tayloe/Gray’s doorstep with a mountain of challenges we were eager to solve. Having recently launched product manufacturing in-house, BGSE required a complete rebrand, modern web redesign and development to showcase their innovative ground support equipment and accessories. As industry experts with hundreds of successful projects, our team jumped at the opportunity to develop a new brand logo, messaging, web experience and collateral required to assure BGSE success.

The Results

After extensive market research, our creative and development team presented a new logo, messaging and custom web design – efficiently organizing their collection of ground support equipment into an easy-to-navigate digital experience. The end result provided BGSE with a refreshed look and tone, as well as a single source for current and future clients for product specs, manuals, and more. Once launched, our strategic marketing team presented a targeted brand awareness advertising across Google, LinkedIn, and Facebook to drive new business to BGSE’s digital doorstep.

Client Snapshot

Brand Strategy & Development icon Brand Strategy & Development
Brand Identity & Visuals icon Brand Identity & Visuals
Print Collateral icon Print Collateral
Marketing Blueprint icon Marketing Blueprint
Custom Web Development icon Custom Web Development


BGSE leads the industry in supplying reliable, on time and technologically advanced commercial and military power and air equipment solutions for all aircraft, radar and missile systems worldwide. They required a brand mark and messaging that reflected their powerhouse portfolio of successful projects. The end result is a lasting mark we feel soars above the competition.

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BGSE’s new web presence is built to provide users a smooth, easy to navigate experience through their various ground support equipment products. The fully-responsive WordPress site includes an extended menu, grouped product category pages and accessory pages that make comparing product features effortless.

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Our creative team jumped at the opportunity to build a more impactful brand visual and verbal for BGSE. Refreshed with a new logo, brand messaging, and marketing collateral, BGSE is now poised to continue to lead the aviation ground support equipment industry for the foreseeable future.

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