Maxpro Window Films

The Client

Maxpro Window Films is one of the leading wholesale manufacturers and global distributors of automotive and architectural window films. The state-of-the-art Maxpro facility – located in North Carolina – boasts the newest and most innovative machinery in the United States.

The Challenge

Tayloe/Gray was approached by Maxpro Window films for a completely new website and brand identity refresh. This partnership came with a bevy of challenges and opportunities, but most importantly it gave T/G and Maxpro the chance to restructure their extensive product offerings for a much more intuitive customer experience.

The Results

An instinctive organizational system and flow to product offerings is one of the most important factors in successful sales – even more so when dealing with customers from around the world. Restructuring Maxpro’s product offerings included a new system of category and product color/logo identities so that customers could visually make connections, decisions and purchases even faster.

Client Snapshot

Marketing Blueprint icon Marketing Blueprint
Brand Strategy & Development icon Brand Strategy & Development
Brand Identity & Visuals icon Brand Identity & Visuals
Custom Web Development icon Custom Web Development
Print Collateral icon Print Collateral
Traditional Advertising icon Traditional Advertising
Digital Advertising icon Digital Advertising
Videography & Animation icon Videography & Animation
Environmental Design icon Environmental Design

Branding

Our strategic refresh of the Maxpro brand included simplifying the logo to one color, the use of stunning high-contrast photography, and a vibrant new system of product logos that pop off any digital or print environment. Along with this visual revamp, T/G made the brand even more accessible to a wider audience with more concise, connective copy writing throughout their website and collateral.

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Style Guide

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Logo Stack

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Product Branding

Technology

Maxpro’s impressive new website includes a vastly improved information hierarchy and visual color system that allows users to easily navigate their product offerings, connect with the Maxpro sales team, and make purchase decisions faster.

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Custom Website

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Custom Website

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Custom Website

Marketing

With the addition to a new website we implemented an extensive marketing campaign to drive potential customers to their site. T/G also created a branding campaign to appeal to the end users of Maxpro window films. The use of social media advertising and organic social post has elevated the overall brand awareness.

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Printed Catelog

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Socal Marketing

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Design

Maxpro has an extensive collection of sales collateral and environmental graphics (banners, posters, and displays) used to support the shops and professional installers who proudly carry their products. Our vibrant design revamp gives the brand a modern appeal allowing it to connect with an even broader audience and stand out in environments filled with visual competition.

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Sales Sheets

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Booklet

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Sales Sheets

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Rackcards

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Brochure

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Folder

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Tradeshow Display

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Display

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Display

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Banner

The T/G team has been fantastic to work with. Their strategic approach to marketing has pushed Maxpro to the next level.

Elizabeth Dillon, Executive Vice President of Sales & Marketing

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