An SEO audit is a valuable process that can provide crucial insights and opportunities to enhance your website’s overall SEO performance, leading to improved visibility, increased traffic, and better user engagement.
1. Understand your SEO data & fine tune your strategy
Analyzing the website’s content can reveal opportunities for creating fresh, relevant, and valuable content that can attract more visitors and improve overall SEO. Assessing keyword usage and relevance can help refine your keyword strategy to target the most valuable and relevant keywords for your business. An SEO audit provides a baseline to measure the impact of future SEO efforts. It helps in setting realistic goals and measuring the return on investment (ROI) from SEO initiatives.
2. Fix technical issues
SEO audits can highlight technical issues that may affect the website’s loading speed and performance. Issues may include broken links, duplicate content, XML sitemap errors, robots.txt, or indexing problems. Fixing these issues can result in faster load times, reducing bounce rates, and improving user satisfaction, with the added bonus of enhancing website credibility and trustworthiness, and ultimately improving your site’s search rankings.
3. Optimize your site for better visibility & engagement
Identifying and addressing issues through an SEO audit can lead to improved rankings in search engine results pages (SERPs), making it easier for potential customers to find your website. An SEO audit also often involves analyzing the website’s user experience (UX) factors. By making UX improvements, visitors are more likely to stay longer on your site and engage with your content, potentially leading to higher conversion rates.
4. Implement tactics to increase your visibility in search engine results
By optimizing your website based on the audit findings, you can attract more organic traffic from search engines, reducing the need for paid advertising. Furthermore, with an increasing number of users accessing websites from mobile devices, an audit helps ensure your site is mobile-friendly, leading to better rankings on mobile search results.
5. Update content quarterly based on keyword research
Regular SEO audits keep your website in line with the latest search engine algorithm changes, ensuring that your site remains visible and competitive. The audit will highlight areas where on-page SEO can be improved, such as optimizing meta tags, headings, and content, which can positively impact search rankings.
Unsure of where to start? We can help! Tayloe/Gray is now offering an SEO Optimization + Google My Business (GMB) Roadmap to Success where we’ll evaluate your overall digital presence, plus offer continued optimization and support to help you rise.
✓ A report summarizing our comprehensive review & in-depth analysis
✓ A walkthrough (in-person or zoom presentation) of your audit with our digital marketing team
Ready to get started? We are too.
Please reach out to our T/G Accounts Team at firstname.lastname@example.org. Want to take your business visibility to the next level? Combine the Search Engine Optimization (SEO) + Google My Business (GMB) Roadmap to Success with our Social Media Audit. Learn more.