Digital Advertising Icon Digital Advertising

Today, digital advertising is a key element in any advertising strategy. When you work with Tayloe/Gray, we’ll help you understand, implement, and win with digital advertising. We have experts in-house for display, mobile, video, social, search, streaming, native, and more. From planning to placement & execution to reporting, T/G has you covered.

Social Media & Email

Social media and email are now fundamental tools for advertising and marketing success. For many consumers, social media is the first place they’ll encounter your brand and email is a primary way they’ll stay in touch with it. Tayloe/Gray provides placement and management services for your paid social advertising with the likes of Facebook, Twitter, Instagram, and LinkedIn
 – giving you an effective and scalable way to stay in touch with your audience.

  • Social media marketing allows us to deliver creative advertising to the right audience, targeting whomever you need, wherever they are.
  • Email outreach via Constant Contact or MailChimp gives you immediate access to your customer or client base for brand updates, product releases, events, and more.
  • Mobile advertising lets us access the power of the 8 billion mobile devices out there, giving you a potential 2 billion impressions monthly for a powerful, winning approach to brand promotion.
  • Social media marketing, mobile advertising, and email outreach offer unprecedented flexibility, allowing your marketing to adapt to your growing business and its evolving needs.

Programmatic Display

Programmatic display takes advantage of our tech-rich culture and its information flow to offer an accurate, waste-free way to reach highly targeted. Using geofencing and custom audience identification, we can direct your ads specifically and efficiently to a well-defined audience. At Tayloe/Gray, we’ve partnered with Simpli.fi to ensure your ads get the attention it deserves.

  • Audience targeting based on location, device, operating system, browser type, or behavior.
  • A scalable approach, making it easy to expand audiences instantly and precisely.
  • A fluent understanding of the audience’s behavior.
  • Pinpoint accuracy means both cost-efficiency and high ROI.

Pay-Per-Click (PPC) / SEM & SEO

Search engines are some of the most popular websites out there, and for good reason: they help internet users explore the online world. Tayloe/Gray can assist you in gaining additional reach, generating consistent traffic, and delivering relevant results to users actively searching for products or services like yours.
 Whether you’re working from an existing audience baseline or starting fresh, we can develop a smart search strategy for the results you need.

  • Display and retargeting ads allows us to place your message on nearly any website, ensuring we connect the audience you are after.
  • Our comprehensive Search Engine Marketing (SEM) and Search Engine Optimization (SEO) services put you at the top of the search results for inquiring consumers.
  • We’re a Google Partner and bring decades of experience and ongoing training to the table, crafting every aspect of your web advertising for maximum impact.