Your brand needs a distinct visual language, one that speaks to your company identity, the quality of your service or product, and the audience you’re after. Tayloe/Gray takes the time to know you and your business, and develop the look and spirit of your brand.
So much rides on your visual identity. It is the face your brand shows to the world. A successful, impactful logo, typeface and visual elements should reflect your company, your mission, and your product while creating a professional, credible presence that aligns with your business goals.
A mood board is a powerful tool – -a creative collage that sets the look and feel of your brand and helps both the creative process and the final vision. Detailed yet flexible, we’ll create the montage to guide us toward success.
Your brand needs a voice and visual identity, and everyone involved in creating and promoting your brand needs to understand it and how to implement it. We’ll create a style guide that will keep everyone on the same page.