Social media has surpassed websites as the key means of staying connected and garnering new information about your brand, product, or corporate culture. Our management approach takes full advantage of this — utilizing social media as an extension of your web presence, we optimize and deliver creative updates to your social audience on your behalf.

Social Media Audit

Just like your car needs an oil change to run efficiently, you should audit your social media on a regular basis to ensure maximum visibility and impact. We’ll analyze each of your social platforms, collecting data on followers, impressions/reach, and engagement to determine what’s working and generate recommendations for improvement.

  • Data matters: analysis per platform, followers, impressions/reach, and engagement.
  • Consistency is key: optimization of bio, CTA links, handle, verification, profile image, cover image, contact info and general accuracy.
  • A united voice and tone: content summary, types, top performers, frequency, mood, branded hashtags and emojis.
  • A peek at your competitors: 3 to 4 — local vs national, content summary, types, frequency, followers, look & feel
  • In-depth analysis and recommendations: what’s working, goals, objectives, ideas to improve, content and media focus

Paid Social Media Advertising

Social media is now a fundamental tool for advertising and marketing success. For many consumers, social media is the first place they’ll encounter your brand. Tayloe/Gray provides placement and management services for your paid social advertising with the likes of Facebook, Instagram, LinkedIn, and X (formerly known as Twitter)
 – giving you an effective and scalable way to stay in touch with your audience.

  • Social media marketing allows us to deliver creative advertising to the right audience, targeting whomever you need, wherever they are.
  • Mobile advertising lets us access the power of the 8 billion mobile devices out there, giving you a potential 2 billion impressions monthly for a powerful, winning approach to brand promotion.
  • Social media marketing and mobile advertising offer unprecedented flexibility, allowing your marketing to adapt to your growing business and its evolving needs.

Social Strategy, Execution, & Monitoring

Whether you are only in need of some guidance or want to take social media management off your plate entirely, Tayloe/Gray will help you form your social strategy, execute that plan, and monitor your pages.

  • Quarterly Content Calendars: we’ll custom-build a content calendar for your brand, working by quarter to fill your pages with engaging content.
  • Quarterly Reporting: in conjunction with your paid social efforts, we will generate and present a quarterly report breaking down your organic performance and offer insights on strategy adjustments.
  • Community Management: we will monitor your social inboxes and comments to help you stay on top of engaging with your online community.

Content Creation

Tayloe/Gray is a full-service marketing agency, meaning beyond social media management, your content will be created and curated by our talented team as well. We can create your content from scratch or work to enhance materials you may already have. We also provide services in photography, videography, and photo/video editing.