Traditional Advertising Icon Traditional Advertising

It’s a digital world, but traditional advertising is still a potent tool, enabling you to reach audiences in ways that digital marketing often misses. At Tayloe/Gray, we have the experience, understanding, and industry connections to create a powerful traditional advertising campaign and deliver it through the right channels to reach your potential audience.

Traditional Advertising Benefits

  • Low “CPM’s”
  • Top of the funnel / awareness
  • Immediate scale
  • Full-focus placements
  • Wider audience penetration
  • Trusted media association

Print Advertising

Print advertising remains king, with magazines, trade publications, newspapers, and periodicals carrying weight and reaching audiences that are hard to find through other methods. When that’s the case, Tayloe/Gray has the skills and tools to place your print advertising in the right publications at the right time.

  • Detailed knowledge of print publications, ensuring that we identify the right outlets for the right audience.
  • A creative approach to ad design, conveying your brand image and message appropriately.
  • Ongoing relationships with publications and print media for the best end-to-end experience.

Broadcast Media

Just like print advertising, broadcast media is a vital tool in reaching a wide range of audiences and markets. At Tayloe/Gray, we combine our understanding of traditional broadcast media with contemporary digital approaches to help target and deliver your message to those whom you wish to target.

  • Radio and television are the most effective ways to reach a broad audience quickly and effectively. Tayloe/Gray has full access to these media and thus the ability to place your message with your audience.
  • Billboard advertising is proven effective at reaching commuters. Our digital billboards are strategically placed for maximum exposure, all day long.
  • Satellite radio, podcasts, streaming services–these are the new broadcast media. We’re experts, with the know-how to use each to reach the audience you need.
  • Out of home (OOH) is a diverse mix of billboards, outdoor signage, street furniture, transit, and other place-based media. Our roots are in OOH advertising, and we’re ready to put that expertise to work for you on your next campaign.

Events

Whether it’s your grand opening, a product launch, or a charity fundraiser, your business will need effective and convenient event promotion. More than just listing ads, we’ll take all the right steps to generate real buzz for your big day and enthusiastic audience engagement, ensuring your event is the talk of the town. We’ll work with you on the event planning process to make your event run smoothly, whatever the occasion.

  • End-to-end event planning by a team of detail-oriented professionals to create the perfect event for your needs.
  • Event promotion that leaves no stone unturned, ensuring that the right audience is both aware and excited to attend.
  • All done in coordination with your brand image and overall marketing, amplifying your existing efforts.