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What can the Marketing Blueprint do for your business?

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We pride ourselves on our ability to create innovative solutions to complex problems. The first step to digital success is to develop a Marketing Blueprint. Hear what Tayloe/Gray Partner, Andrew Gray, has to say about the process.

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Blueprint Process

We created the Marketing Blueprint to take the burden of navigating a complex digital marketplace off your plate. We see it as our master planning document, bringing purpose and efficiency to your marketing budget by building informed strategy and aligning key stakeholders on goals.

Our goal with the Marketing Blueprint is to learn what will ultimately make you successful, then create an actionable plan from start to finish to get you there. As your dedicated partner, we put our years of experience and expertise to work for you to execute the plan we built together.

Born from a series of workshops and customized to the unique needs of your company, it contains actionable plans to deliver smart, effective results.

Workshop 1 is our initial Discovery Phase where we take the time to deep dive and pick your brain to learn the true ins and outs of your company. We learn about your past marketing efforts, identify key stakeholders, and establish the goals you are trying to accomplish that will serve as the foundation of your Marketing Blueprint.

Workshop 2 is where Tayloe/Gray takes what we learned in your initial assessment paired with our expertise to research and build out key elements that will inform our approach to strategy and tactics.

Once we’ve agreed on the foundational elements of the brand and the marketing goals, Workshop 3 is where we will build your robust marketing strategy with an outline of tactics to achieve our objectives and establish how we will measure success.

Finally in Workshop 4, with the strategic foundation in place and an informed list of tactics, we align budgets and timelines for creative, development, and media spend at the tactic level.

We created the Marketing Blueprint to take the burden of navigating a complex digital marketplace off your plate. We see it as our master planning document, bringing purpose and efficiency to your marketing budget by building informed strategy and aligning key stakeholders on goals.

Our goal with the Marketing Blueprint is to learn what will ultimately make you successful, then create an actionable plan from start to finish to get you there. As your dedicated partner, we put our years of experience and expertise to work for you to execute the plan we built together.




Case Studies

We know that in today’s complex digital marketing world, ROI and customer needs are the most important objectives. The Tayloe/Gray Marketing Blueprint process provides strategic, focused, and advanced design and development results - time after time. Check out the stories below to see how the Marketing Blueprint has created brand success for these clients.