The Challenge

Fashionable Canes approached T/G to modernize their eCommerce platform and create a shopping experience that mirrored the great customer service the company is known for. After years of adding cane options and features, their current website had become cluttered and outdated. The company understood that walking cane shoppers needed a clear, organized shopping experience to easily find a cane that is the perfect match in style, function, and design. Fashionable Canes wanted a website that would showcase the complete variations in cane color and material, as well as provide a focus on the excellent craftsmanship of all their canes. Upon the completion of the Fashionable Canes project, we followed suit with a mirror site for Fashionable Hats.